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If you're a TikTok expert, you'll already know that just making good videos won't bring you fame. It doesn't matter how well you master the editing tools to cut, paste and create the most attention-grabbing effects. If you don't offer certain content, carry out certain actions and rub shoulders with who you have to rub shoulders with, you will not be a successful tiktoker. But what do you have to do to succeed on TikTok? There is no magic formula, but now we know more details.
Meet the "For You" algorithm
Surely, in addition to the tiktokers you already know, you don't miss the opportunity to visit the For you tab to discover new content . It is one of the jewels of this social network, since it adapts to your tastes and always has new videos and creators that will attract your attention. Or, at least, that they are going to make you have a good time. Wouldn't you like your videos to also appear on other people's accounts? Well, we already tell you that just posting the hashtag fy or foryou is useless.
TikTok has made public some data about how this algorithm works that brings new content of interest to you (and only yours) to your wall. Details that help you understand why you see what you see, but also that you can use for your own benefit.
Well, you should know that there are many variables to appear in For me.
- Interactions: Every like, every comment, every follow, every time you share or every time you create a new video you are forming to this algorithm. If you interact with a certain video theme such as kittens, TikTok will end up showing you more content of this type.
- Video Information: Does the video have sub titles? If, in addition to that, it uses certain sounds and is framed with certain hashtags, it will also be susceptible to shaping the algorithm. Another point to take into account when creating your own content.
- Settings and terminal: Your mobile phone and that of your potential followers is also a determining value for the TikTok algorithm. Both the chosen language, the country from which you connect, whether you use iPhone or Android also have some influence when it comes to presenting new videos in the For Me tab. According to TikTok, these features focus on improving the user experience according to users and their mobile phones, but they also have weight when it comes to displaying one and the other content.
And now that you know how it works, take advantage of it
There are many more details that TikTok does not want to reveal about its algorithms. In fact, they claim to be working so that users do not end up only receiving videos on topics of interest to them or of the same type so that they do not feel saturated. So you'll have to try several things to make yourself go viral or your videos appear to more and more users.
Logically, an account with a larger number of followers will have a video with more impact. However, the TikTok algorithm is there so that this is not a trend. In other words, even if you have few followers or don't have more successful videos, you can succeed with some new creationTo do this, try to do the following things.
Invite your potential future followers to interact.
There are many tactics to achieve this. From the crudest and simplest, such as asking whoever views your video to like or comment, to more elaborate ones. For example, you can tell a story through two TikTok videos so that one appears in the For me section, and forces the most curious followers to see the continuation by clicking on your profile. Which will give more options for them to end up subscribing or, at least, for one of those TikToks to have more interactions and appear before more people.
There are also deceptive techniques such as claiming that they will get a filter or the answer to a question that is asked in the video if they click on the interaction buttons: like, share, etc.But, as in the case of clickbait, you can let people who see your videos know that they are lies and end up unsubscribing.
So use these techniques judiciously and don't abuse.
Create a variety of content
One of the challenges that TikTok has ahead, and which they are already taking care of, is to improve their algorithm. They want to prevent users from being saturated only with content with which they have interacted. That is why creating content on different themes can help you make yourself known to more types of followers. Having a thematic channel will make you successful among people who like that topic. But it can be a very limited audience
So feel free to try different content, themes, challenges… Again, with criteria. After all, you want a lot of people to like you, and that is a limitation when it comes to creating specific content.
Use hashtags and captions
You will have seen that there are those who do not write any hashtag or label when posting a video. Others fill it. But which ones to use? Here the TikTok algorithm fulfills its mission of adapting to the tastes and interactions of each user. So it will depend on each person. However, you have one more chance of being searched if you use hashtags that users click to see related content.
So, when posting, don't hesitate to put several hashtags that help TikTok to give your video a category or that make it part of a specific word. It is possible that if it is a very followed trend worldwide, your video will go unnoticed, but there will be more options if users are interested in that hashtag and click on it. If you don't put anything TikTok won't know where to put your video.
In the same way, the sub titles help the robot that rates your video to know something more about it and be able to position it before users through those that may interest you. Putting up labels and writing sub titles is hard work, but it can be rewarded so that more users can see and understand your video. So think about starting to do it with your tiktoks.
Trends and challenges
As for participating in challenges, it's an activity that can become a double-edged sword when it comes to going viral For a One side is the visibility of participating in something that everyone sees and is interested in. On the other hand, there is the question of being invisible in the face of so many videos on the same topic. Therefore, and related to the previous point, you may be interested in participating only in some challenges or challenges, and not abuse it.
