Tired of advertising on Instagram? Now coming to IGTV

In recent years Instagram has become a great showcase for brands. Taking advantage of the visibility of the influencers and relevant profiles of the social network, they carry out campaigns of different types. Or they pay for ads that appear between your wall posts, or between Instagram Stories, or even campaigns associated with these personalities and profiles. Well, if this wasn't enough, now you'll also watch on IGTV or Instagram TV

Instagram will give way to vertical ads on its long video platform.Although it will do so in phases and, for now, in the English-speaking market. So in Spain it is possible that we free ourselves for the moment from seeing more on this social network. Or, at least to find ourselves with fewer ads. Some 200 content creators such as Adam Waheed or Lele Pons are among the first to collaborate with Instagram to introduce these long-form content. Of course, in exchange, they will take a little more than half of the benefits of inserting ads here for brands like Ikea, Puma or Sephora.

For now, Instagram will try a 15-second vertical format that will play when you click on the content of the feed or wall. Thus, in the transition from Instagram to IGTV, these ads will sneak in, before continuing with the playback of the long video. In addition, Instagram has already confirmed to The Verge that there will be different types of during this year, trying to integrate and interact with the user.In addition, it will always be content associated with the likes of whoever sees it, as is the case up to now with other Facebook ads.

IGTV becomes profitable for creators

Although IGTV has been around for some time now, Instagram's long video service had little or no appeal to content creators. And it is that not many users download the application or choose to watch the videos on this platform. And neither are the creators, who prefer to invest their time and work in YouTube, which is profitable thanks to the presence of brands and . Now Instagram wants to change that, and for that it thinks of these creators.

That's why content creators will get 55 percent of the profits from including in their long videos. A common percentage in the industry, at least in the US, which makes this platform attractive so that videos are also uploaded here and not only on YouTube as up to now.

By the way, at first the contents associated with the will be approved by a team of people who review one by one if the videos can be monetized. But the idea of ​​Instagram is to rely on a review system similar to that of Facebook, in which part of the work is done by an algorithm and another part by a human team. Thus, somewhat tougher policies will be applied when creating monetizable content. Wow, until now the creators could speak relatively badly in their IGTV videos, but if they continue to do so they will not be able to monetize them.

More advertising tools for direct or lives

And be careful, because ads are not the only tool that will be available on Instagram in the future. Again in a limited way, and starting next month, creators will be able to sell badges to their live viewersThere will be three types with different prices between 1 and 5 dollars (we will have to wait to find out the official price in euros). In this way, your live comments will be highlighted with this badge in front of your name, achieving more visibility in front of other viewers and in front of the creator. For now, Instagram will test it in a reduced way during this month, later expanding to more markets, including Spain. In this case, and for the time being, the benefit will be entirely for the creator

In addition, starting today, creators who go live will be able to sell products on them. They will be able to tag a brand they collaborate with or a product they display in this content. Also very useful for selling your own merchandising.

In short, Instagram is becoming more profitable for creators. Something that should push content creation on IGTV. Although it may end up tiring regular users.At the moment we will have to wait a few months until the system is well established and expanded to more countries.