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The COVID-19 crisis has considerably increased our online consumption. Since the lockdown began we have increased our purchases to through the internet by up to 55%. The reason is, logically, in the radical change in habits that we have experienced due to the he alth crisis. We are confined, we go out less and, as far as possible, we avoid trips to the supermarket.
We have also changed our way of paying.Although many had already switched to payment via contactless card (whether debit or credit), from their mobile phones or through tools as practical as Bizum, handling money in cash It was also customary Not anymore. Shopping online is practical and fast and does not have to harm small businesses.
In fact, many businesses – even if they are small – are already testing the facilities offered by the main social networks. Chats to assist your customers and resolve doubts, online stores within their own profiles, and so on. Do you know any of these services or applications? Today we are going to talk about 3 applications that are probably essential to have your business on the Internet.
WhatsApp Business
Let's start at the beginning: communication. Customers are connecting more and more through platforms such as WhatsApp They allow them to establish contact with the store quickly, make quick inquiries and resolve doubts, without having to make a Call or go to the store. This is precisely why WhatsApp Business was born. It is an application created by WhatsApp that can be downloaded for free. Its design and its essence are designed for small companies and businesses that want to open a new channel of communication with their customers.
It even offers a space to display products or services as if it were a catalogue. It also includes different tools to connect with customers, send automated messages and respond more quickly. You can also send notifications, create tags to categorize customers, or even create a business profile.
If you want to download the application and get to know WhatsApp Business in depth, we recommend you visit its website directly.
Facebook Shops
And in its aim to compete with another big giant like Amazon, Facebook has launched Facebook Shops. This is a new service, which will allow the owners of businesses, stores or services to make available to customers through Facebook and Instagram Through the platform, users will be able to buy, without having to leave these platforms.
The service is not yet available in Spain, but Facebook has promised that it will arrive soon. Users, business owners, will be able to open, configure and personalize their store on this social network completely free of charge. They will be able to upload products to the catalog, customize the style, texts and colors.As if they had their own online store, but within Facebook. And free. We will remain attentive to announce the start-up of the service in our country.
Instagram Shopping
While Facebook does not inaugurate its store service – which will be shared with Instagram – users and business owners who are on the photo social network can also create their own store. This platform is perfect for displaying all kinds of items and objects and doing so in an aesthetic way. You can easily activate your online store on Instagram as long as you meet the requirements: have a business profile on Instagram, have an account registered in the sales category of physical products and link the account to Facebook. Then you just have to wait for Instagram to activate this store option to upload your products and start selling.
