This new function can revolutionize Instagram as a social network
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That Instagram does not stop innovating (often copying), growing and changing is palpable. Whereas, until a few years ago, the social network only allowed you to upload static photos with a limited number of filters, now it has become a window to the world for brands, personalities and individuals who share their daily lives, their work or what they do. Instagram your own industry. Some even his own life. For this reason, perhaps, Instagram now takes the reins of a new direction, opening the ban to selection of content, publications and related elements to promote, teach or deepen in some matter.The Guides arrive, or Guides as they have been called in English.
This is a new section within the profiles of some influencers and official accounts that collect content in different formats on a topic. Blog posts, videos, infographics, images and texts on specific topics that this profile wants to recommend, publish or keep visible to those who want to scrutinize. Oh. That Instagram is subtly becoming the new Facebook. Of course, nothing to put these contents in front. Here we have come to see photos, videos, memes and stories. And, if we feel like it, find out other details in these guides. Of course, for the moment, they are just testing the ground.
For now focused on wellness
Instagram has commented, through its official blog, that Guides or Guides is an easy way to discover recommendations, advice, and other content from organization accounts, people visible in the community, and network users social.So, generally. But that they are also aware of the current situation that the COVID-19 pandemic is causing, and for that reason focus, initially, on well-beingwith this new function.
That is, they have taken advantage of accounts of certain famous profiles, he alth organizations and other institutions focused on social good to present Guides or Guides. And they do it with content that predominantly offers resources, advice and solutions to deal with the stress of the current situation, anxiety or even grief. But Instagram has already said that it is only the first step, so soon we will see Guides of more diverse themes.
These are the accounts that have started showing content on their profiles
- @afspnational
- @heads_together
- @vitaalere
- @klicksafe
- @headspace_aus
- @deepikapadukone
- @sudahdong
- @eenfance
There will be a new wall on Instagram soon
To browse the Guides or Instagram Guides only you will have to go to the profile of the users who have them and look for the tab with the icon in the form of a newspaper. It's like browsing the filters in an Effect Creators account, except now there's one more tab to navigate.
As in the case of effects, publications or guides will be seen through images that categorize the content.Thus, if any of them interests us, we will only have to click on it to access it. This is where the difference in formats lies, and it is that you can find a text article and photos, like watching a video or an infographic. At the moment, and as Instagram assures, focused on giving advice, collecting information or highlighting data about he alth and well-being.
But beware, Instagram not only plans to provide content to the profiles. Guides are also coming to the Explore tab So it is possible that, in the near future, we will end up seeing a kind of wall of content in this section. At the moment, no photos of its design have been shown so that we can get an idea of their experience. But if they behave like the usual photos, according to the likes and content seen, it is very likely that we will end up with a wall full of articles, photos, videos and advice on the topics that interest us the most. ring a bell? The roads of Facebook are inscrutable.
