Facebook loses almost 20% of its audience in two years
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Do you remember your Facebook password? Don't worry, you're not the only one. It is what has to lose habits and customs. It happens to you and to a good number of other users who have put aside the most populated social network in the world. Facebook is not at its best moment and, in fact, it is already chaining two years of audience loss at almost all levels. The data that measure both the use worldwide and in Spain say so. Less and less is published. Less and less surfing.And there are fewer and fewer active users.
Downward trend
No need to be alarmed, Facebook continues to be one of the web pages with the most visits on the Internet. The key is that it is now in third position after Google and YouTube, when before the Google video platform did not surpass it. This is due to the downward trend in visits that have already been recorded in recent years Something that is not common globally in the social network more mass in the world.
According to data from Similar Web, the monthly visits accumulated by Facebook have decreased year by year. No less than 19.17% from 2017 to 2019 In that year, 2017, Facebook had a lustrous traffic of more than 30 billion visits per month on your social network.But of course, the Cambridge Analytica scandals, information thefts and fake news had not happened yet. Perhaps for this reason, in addition to the growth of other social networks, Facebook has lost almost 6 billion visits a month in just two years, which leaves them with an average of 24 billion visits in 2019. A blow to a social network that until a couple of years ago only knew how to add visits and users.
And this is data from the past 2019. It remains to be seen if the work being carried out within this social network will serve to raise the audience and the interest of users. People who already know they will be bombarded with fake news all the time, even though Facebook has removed more than 500 million fake accounts every month, according to report data from transparency of the company itself.
Facebook still has many tools in its favor to maintain the audience. After all, we've all posted photos with our friends and family at some point, and those memories can bind us to the idea of not deleting the account, although let's not use it. And the same if we have used Facebook as a birthday calendar. But it will be necessary to see if this is enough so that the trickle of users and visits does not continue month by month.
Also in Spain
The data from the study by The Social Media Family also corroborate the two years of loss of Facebook. Although they focus on the national territory to show how the flight of users is affecting. Thus, they have discovered that in 2019 the social network has lost more than 2 million active users compared to the previous year
Facebook in Spain has been populated by 22 million users. Although this trend has been changing for a couple of years. In 2015 the same data was collected, but the trend was upward in 2016 with a total of 24 million. In 2017, Facebook was back down to 23 million, and it only seemed like a blip compared to the 24 million it reached in 2018. Now it looks like the downward trend continues even more strongly.
Other interesting facts about the use of Facebook in Spain is that Madrid, Barcelona and Valencia are the cities with the most profiles. The winner on this podium is Madrid, with just over 3 million profiles, leaving Barcelona in second place with almost 2 million and Valencia in third place with its 730,000 profiles. It is also known that the accounts that are getting the most out of Facebook in Spain, and never better said, are those of Real Madrid, Barcelona CF and LaLiga Football in general and these accounts in particular seem to survive the neglect of the users of this social network.
Where the Facebook audience is going
In the Similar Web report it is interesting the comparison and struggle between Facebook and YouTube And it seems that these two great platforms they are vying for the audience. At least they present the same data in the US market. The difference is that, faced with the loss of Facebook, YouTube has a similar comeback.
Of course, it is not to put your hands to your head. It should not be forgotten that Facebook owns other applications and social networks that are leaders in their own segments. We are talking about Instagram, a photography and video social network that conquers the commercial market thanks to influencers and brands seeking visibility. And the same goes for WhatsApp messages.An application that can boast of having reached 2 billion monthly active users by 2020 And that is present all over the world, together with Facebook Messenger, which is the other messaging application that dominates the market.
Between WhatsApp and Instagram, growth in visits is 74% year on year. So Facebook maintains a good pool of users, content, platforms and traffic. The question is what he will do to overcome his own social network.
Memes, fake news and baby photos
If you ask why people around you have stopped using Facebook, it is likely that you will receive the same answer. “They only publish nonsense” And, despite the efforts of Facebook engineers, the wall of this social network has been filled with political propaganda, messages racist, heavily politically charged, and motivational, sappy messages.All this added to the memes and the photos of babies and weddings that a member of the family still shares. Something that a few years ago was groundbreaking, but is now outdated after the evolution of consumption.
More interesting and shared are Instagram Stories, or even WhatsApp States. Feature that Facebook also wanted to copy, but is not as attractive due to the lack of active users.
In addition, although social networks such as Instagram and TikTok have predominantly young profiles, more and more people are joining the bandwagon. And for that you have to leave something behind. We will have to see if the trend continues and if Facebook manages to stop the bleeding of users and visits. It is certainly time to do something for it. Or are we facing the chronicle of a death foretold?
