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There are few memories left of the extinct Vine, one of those platforms that was key in the adoption of modern hits like the current TikTok. The bad thing about Vine is that it quickly fled, never to return even though one of its founders, Dom Hofmann, announced that he would have a successor soon (two years have passed since then). Today the new Byte platform has finally been made official, making its debut on Android and iPhone.
This new application, called Byte, will allow videos of about 6 seconds to be uploaded to the network and aims to rival videos of up to a minute that we can see on TikTok.It will be very ephemeral content in the style of Stories but on a very well furnished platform socially speaking.
How does Byte work? Will it be the success everyone expects?
Byte is a 100% social application, created and intended for today's worlds where fleeting content has become necessary for users In the application we will find a feed, an exploration page, notifications and profiles. Although for now, Byte still doesn't have augmented reality filters, transition effects, or other fun elements that we do see on platforms like Instagram Stories or TikTok itself.
The difference between Byte and what already exists, according to its creator, is that this platform will be designed to help creators earn money This is somewhat important, since your direct competitors do not offer this option (at least directly). Currently the monetization pilot program is not open but they will offer the most popular users of the platform a revenue share for and some supplement that will come directly from the company's funds.
Most producers who become popular on apps like TikTok or Snapchat should try to move their fans to YouTube, where they can at least earn money directlyThis is where Byte wants to find a niche and the truth is that if the rewards are interesting, its creator has found a way to sell, and not exactly smoke.
Byte arrives to fill the gap in Vine
Vine reached some 200 million active users but after its purchase by Twitter, the costs of the application and the lack of income led them to close the platform.It is there that Hofmann began to think of a replacement. Now the question is whether it will come up with 6-second videos to compete with giants like Snapchat, Instagram or TikTok that already offer more masks, have a solid user base and are already highly integrated into people's lives.
