Instagram ends this annoying feature

Have you come to consume IGTV content? Do you even know these acronyms? On Instagram they have realized that Instagram TV (which is where these acronyms come from) does not attract enough attention. And it is that, even having taken its icon to the main screen of the photography social network, few have clicked on it to watch long videos. So they have cut their losses. Goodbye to IGTV on Instagram's main screen

But be careful, we mean only the iconThe feature and separate app are still alive. Or relatively alive. And it is that it has been Instagram itself who has discovered that its IGTV button, the television icon at the top of the screen, had few interactions. In other words, few users clicked on it. The solution? Delete it.

And it is that the contents of this video platform attached to Instagram are consumed directly on the feed or wall Or that's what says Instagram. In this way, instead of reviewing what long videos the accounts we follow have published, users seem to prefer to come across the video itself and, from it, click to watch on IGTV. Much more natural and organic compared to the way Instagram has always been used.

IGTV doesn't succeed as an app either

The IGTV app, which serves as a platform and repository to access all these long videos, is also not a great success for instagram.According to the data referred to in The Verge, the proportion of the number of downloads is really low compared to TikTok, the other successful video platform of the moment .

And it is that IGTV has not managed to capture too many content creators. It's not an enticing platform for video makers, especially since the ad revenue doesn't come close to what YouTube offers. And brands don't seem willing to sponsor or create enticing ad campaigns on Instagram TV either. Something that makes this platform serve merely as a tool to host long videos, but out of sheer necessity. Not as a way of business or from which to obtain some profitability.

We will have to see, then, what happens with IGTV in the medium and long termAnd it is that, if Instagram does not manage to attract creators and integrate it organically into its social network, everything seems to end up being a failure. Although there is still room for improvement as it is the only solution when you want to post a long video on this social network.