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It seems that Facebook has decided to backtrack on its claims to monetize the acquisition of WhatsApp a few years ago And it is that Although the disbursement amounted to more than 22 billion dollars, the company has taken a long time to find formulas for profitability. Although it has added more than a billion active users per month to its ranks thanks to the messaging application. WhatsApp has transformed enormously over the years, and despite all the signs that there would be ads on it, it finally seems that things have changed.
This is stated in the WallStreet Journal, where they assure that close sources confirm the dismantling of the team of personnel destined to introduce the application Facebook changes plans to what was believed to be a clear and definitive step. And it is that the company already had a work team and even code within the application with references to advertisements between WhatsApp States. Now the team has been disbanded and the application's lines of code have been deleted. It seems, then, a final decision: there will be no WhatsApp. Or at least the way it was planned.
But what about the other services?
Since its purchase by Facebook in 2014, WhatsApp has developed in different ways beyond messaging.And it is that it has not only introduced video calls, it also has a money transfer service that seems to be working really well in India. And we are not forgetting its sister application WhatsApp Business, intended for businesses to have a direct communication channel with customers.
Services for which they would earn income without charging end users with some kind of payment. Something that leaves behind that euro that many users had to pay before 2014, when the application had service with an annual payment.
However, little or nothing is known about the annual economic benefits of WhatsApp. What they do affirm in some media is that Facebook continues to raise the idea of introducing WhatsApp States at some point and in some new way. But it seems that it will no longer be anything like what they had planned. For now, users can breathe easy.Those who will not do so much will be their former managers and creators, who abandoned the ship when they found out about Facebook's advertising claims with their creation.
