Why can't I see the likes or likes on Instagram
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Has the notification of the likes appeared on Instagram yet? Yes, the one that says that you are going to participate in the test or test for which the number of likes or likes from your publications will stop appearing No? ? Well, it's about to happen. Instagram says a final goodbye to the reaction counter on its social network. Will it be the end of instagrammers and influencers? Spoiler alert: in the rest of the world it seems to be working fine.
And the fact is that Instagram is rolling out its tests globallyIt is no longer just some users from New Zealand, Brazil or Ireland who have run out of likes. Little by little, the rest of Instagram users from all over the world will begin to participate in this experiment that is already a fact. The end of likes on Instagram is closer than you think.
Is it final?
The question is that, for now, Instagram is testing. In other words, although it is reaching more countries globally, not all users are going to run out of likes at the moment. It is a test And as such, Instagram will inform you that you can participate in a more or less forced way. Basically you will have a notification as soon as you enter Instagram that tells you about this test or experiment that is being carried out. Of course, you can only click on the OK button and join the growing trend of the disappearance of likes.
Starting today, we're expanding our test of private like accounts globally. If you're in the test, you'll no longer see the total number of likes and views on photos and videos posted to Feed unless they're your own. pic.twitter.com/DztSH0xiq2
- Instagram (@instagram) November 14, 2019
Of course, Instagram informs you that the number of likes or likes is still there for you. You will be able to see the counter of reactions that your publications have But those who will not be able to see it will be your followers. In other words, they will be able to browse your user profile by seeing your published photos and videos, but not how many people have liked it.
The idea is that the experiment is extended little by little, verifying that country by country and market by market things work as they should. There will be a period in which some users show their likes and others do not. It is unavoidable. But if everything goes as it should, the end of likes will be final on Instagram
While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we're continuing our test to Learn more from our global community.
- Instagram (@instagram) November 14, 2019
Why Instagram says goodbye to likes
According to Instagram, they want the important thing to be the content, and not necessarily the repercussion or interactions of the users with it. In this way, to focus attention on the photos and videos, and on the quality of these, it is better to eliminate the likes or likes counter. This way there will be no point of reference about what is good, bad or trendy It will be the analysis capacity of each one and the perceived quality of the content to interact with he.
A competitiveness that will stop many users from getting more likes.But that will affect, above all, influencers and instagrammers. And there are already studies that have shown that, when these data do not appear, user participation decreases. In other words, that if the likes are not seen, fewer likes are given And of course, when your business depends on it, things get tense. Even so, they will continue to have their own data and will be able to continue negotiating their campaigns with the brands. Of course, there will be fewer ways to measure their impact, at least from outside the profile of the influencer on duty. Of course, Instagram claims to continue looking for formulas so that creators can communicate their value with their business partners.
In addition, we understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.
- Instagram (@instagram) November 14, 2019
So far tests have already been carried out in New Zealand, Australia, Brazil, Ireland, Japan, Italy and Canada.Now this experiment expands to the whole world. Of course, without dates or notices for when it will arrive in Spain We will only know if we are part of the test with the aforementioned notification.
