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Instagram is launching a new feature for the camera that will directly rival the Chinese social network Tik Tok. The new Instagram Reels (reels in Spanish) are 15-second video clips to which you can put music and edit in a way never seen on Instagram. On top of this, the new Instagram Reels will even have their own section in the Explore tab.
From Facebook they do not want to deceive us and assure that Tik Tok has been the application that has inspired this new feature in the Instagram application.They copied Snapchat before and they won't hesitate to copy whatever it takes for Instagram to continue being the king of influencers. The Chinese have always been known for copying the West without any scruples and now it is the West that is returning this witness in a very forceful way.
The new Instagram Reels will be a sure hit
Facebook's board assures that Reels is not an exact copy of what the Tik Tok application does, well here's what The aim is to create authentic videos on Instagram and not "imitate" a parallel reality as happens in Tik Tok. Despite the fact that Tik Tok bought Musical.ly in its day to defend itself from the competition, we cannot forget that Zuckerberg's subjects are capable of anything.
Unlike Tik Tok, Reels are not intended for broadcast. Instagram has always been characterized by offering content for close friends and also for the followers of the so-called influencers, who are living a golden age that they should take advantage of.
How is a Reel created and what is it for?
In this video you can see a very clear example of what a Reel is like, how it is created and what it is for. It was born as one more function of the camera that allows you to record silently but, unlike others like the Boomerang or Super-Zoom, this one can be edited in a much more precise and fun way. Different audio clips can be applied to the creation as well as the possibility of speeding up the playback time.
You'll find tons of different songs to create your reels and you'll even be able to apply professional transitions to make the result as cool as possible. Those who have tried these new Reels say they are really fun and now creators will have extra motivation to continue offering edited content directly from Instagram.
This new tool enjoys a lot of content so that Instagram users can make quality videos. We hope that a lot of ridiculous videos don't start to appear on the network like what happens on Tik Tok. Instagrammers are much more creative and hate the unsightly (or so we've been led to believe).
When can I try Instagram Reels?
This new feature has been launched for Android and iPhone but only in Brazil The firm ensures that very soon other users will be able to try it too this feature, as Reels will soon be available to the billion users they have on Instagram. Mark's social network always launches this type of feature by area to avoid a failure that could jeopardize Facebook's reputation.
It has not been a coincidence that the launch of this feature was first in Brazil, because that is where there is a great musical culture and this feature could become very popular in no time.On top of that, they're testing this feature where Tik Tok hasn't reached, just like they did with Stories back in the day (expanding them where Snapchat wasn't working at great performance).