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WhatsApp is that universal messaging tool that has the potential to be used by everyone (in fact, it has more than a thousand million active users) but that is still not being exploited 100% by its users or its developers. The launch of WhatsApp Business a few years ago marked a turning point in the platform's progression, but from now on, which is cause for celebration, product catalogs can be created from the application itself.
This will greatly facilitate the creation of complete catalogues and the possibility of showing them to customers from the tool. Merchants are now very happy to be able to add all their products in the web application and show them to customers so they can easily order or browse through all the available stock of products. As you can see in this other article, WhatsApp Business is helping thousands of entrepreneurs to fulfill their dreams and we know that such a powerful communication tool should be a meeting place for businessmen and consumers. In the following lines we would like to explain how these catalogs are created and we will even leave you a video in which the process is explained visually, in case you have any questions.
How to create a catalog and add products in WhatsApp Business?
Creating a catalog will prevent merchants from having to repetitively share photos and messages with customers to showcase their products.In this way, that information will already be written and attaching a product will be as easy as doing it with a photo, unlike the fact that it will be associated with a description, a price, a photo and all the information of interest about it. To create a catalog and add products, just follow these steps:
- Enter the WhatsApp Business application and open the Settings tab (which we will find by clicking in the upper right corner, on the 3 points that are arranged vertically).
- Once in the Settings we click on the option Business Settings.
- We select the option Catalog.
At this point we will see the catalog if we have already created it or we can create a new one, with a name. Once this is done, there are a few steps to follow to create and add products.
- Click on the option Add products or services.
- Each product will enjoy photos, a description, a link and even an identifier. You can import photos from the gallery or take them directly with the camera.
When you finish adding the products you will see, directly, your complete catalog with all the products. It will be ready to share with your users and that they can see your range of products without you having to be forwarding messages and information, saturating the consumer and wasting a lot of time on the task.
How to share products from the WhatsApp Business catalogue?
And now comes the really useful part of this option, which is the possibility of sharing the products in your catalog with your company's customers.
- It's as easy as clicking (within a conversation) on the safety pin icon, the one we use to attach photos, music , etc.
- We will see an icon that will be the Catalog and when we press this we can select a product from it.
The product will be shared with customers along with a link to expand the information in a simple way, as you can see in the video or in the following image. This information will be hosted on WhatsApp servers.
Who can create catalogs in WhatsApp Business?
This new catalog function is already available for all those companies that use the WhatsApp Busines application on both Android and iPhone at countries such as Brazil, Germany, India, Indonesia, Mexico, the United Kingdom and the United States.WhatsApp ensures that the option will be available to other countries very soon, which will help small businesses to communicate with their customers more effectively.
