Discover what the latest influencer business is

If you are one of those who wonder how the instagrammers, youtubers and other influencers that you follow on your social networks make money, here is a new answer. And it seems that advertising investments and campaigns with brands are not enough to keep the industry of these profiles full of followers. Now a new platform proposes a different way to monetize the number of followers or the fame of these celebrities.It's called Cleb and it's an application for personalized messages

Thus, under the excuse of putting celebrities and users in direct contact, a new business model is generated that seeks to make money through something that was already present on social networks. Or is it that sending private messages to a celebrity on Instagram was not done anymore? And is that mentioning someone on Twitter to answer or attend to something is new? Of course, in this case, the idea is to propose that the celebrity send a video message with reasons of encouragement, support, or of any kind. A good excuse to surprise your partner, a friend or a relative with a message from one of your favorite celebrities. Of course, in this case by payment.

How Cleb works

It is enough for the user to go through the web or download the Cleb application on their Android or iPhone mobile. From here you can search for a Cleb or celebrity to record a video with your request.You just have to look for the desired one and complete a simple form. Here we can specify if the video we want to record is for ourselves or for someone else We can also comment on what we want it to say or what topic it talks about.

Once this is done, we request the reservation of the video in Cleb, which analyzes the request over a maximum of 7 days. The reservation does not carry a cost, but part of the payment is already withdrawn from our credit card. A mandatory management to carry out all this. If the request is accepted, the cleb usually has a period of a couple of days to record a video that does not usually last more than two minutes There is no fixed duration , so it depends on the creativity and expertise of the influencer.

When the video has already been recorded, the Cleb service takes care of taking it to the user who requested it. It is here when the request is collectedThus, the user keeps the video of the celebrity on duty, Cleb collects his commission and the influencer collects the money.

The business behind Cleb

The Cleb application and website is an intermediary platform that is in charge of contacting and managing user requests. That is, they receive the forms of those who want to contact a celebrity. They also collect the topic that influencers should talk about or who the video in question should be directed to. In addition, they manage the delivery via email and through the application, so that the user can download the video and share it with the special person.

For this work they keep 30 percent of the payment that the user makes to the celebrity on duty. Plus the corresponding VAT.A variable price that depends on what the Cleb or influencer decides to charge for these services, since they can choose the amount at will. To do this, and according to comments on the Cleb website, they can be based on the number of followers of their social accounts or on other scales that can be customized.

Browsing Cleb's website we have come across names as colorful and varied as Carmen Lomana, who asks for 20 euros to personalize a message that does not reach two minutes in length. There is also the footballer Álvaro Arbeloa, who in his case raises the cache to 30 euros for his own. It is cheaper to ask the influencer and writer Mery Turiel for a video, or even the futurologist Rappel. There is everything to choose from, this being the key to Cleb, where more celebrities can converge to satisfy the attention needs of users.

Collaborating with NGOs or just posturing?

Of course it's not all direct payments to celebrities and commissions for Cleb.As soon as we enter the service's website, we can see how generous space is allocated to non-profit organizations Organizations that can collaborate with Cleb to enter its program and receive donations from users. Or, rather, of the Clebs or celebrities who decide to allocate all or part of their income to create videos.

We have spoken with Cleb to try to identify if the celebrities who appear labeled with the NGO icon donate all of their income to an organization or only a small partOr if it is rather a distinctive to improve the image of the service, with minority donations within the payment that users make in this service. According to what we have been told, during the week of the launch all the celebrities will donate 100% of what they have achieved with their messages to different NGOs. After this first week, each celebrity decides the percentage they decide to allocate to non-profit causes.

Will this service succeed?

At the moment the influencers who participate in Cleb or have a profile in this service have already begun to promote it Since last September 24, Cleb has started its real service, accessible to any user who visits the web or the application. That is why you will be able to find several stories talking about this service, although it does not seem that it has yet spread widely among users in a couple of days, since few celebrity videos are being shared on other users' social networks.

It remains to be seen, therefore, if this way of interacting between users and influencers gains weight. And if ordinary people decide that a couple of minutes of a celebrity's time is worth the money they ask for it. Or if they stay with the normal functioning of social networks, where an RT, a DM and this type of interactions make them happy or help the causes they defend without having to pay for it.We just have to wait a few days to see if Cleb's promotion and approach manages to find what he wants.

Meanwhile, influencers will continue to look for new ways to make money from their followers, influence and visibility. Either with the money of the brands or, directly, with that of the users, as is the case of the famous online master of JPelirrojo that has given so much to talk about in recent days.