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There are different formulas to program content on Instagram Didn't you know? They are usually the community managers or those who have accounts of other people, or companies, who use these tools. And it is very useful to have photos and videos prepared so that you do not have to be posting content at times or hours when you should be enjoying real life and not virtual life. Well, now Facebook, the owner of Instagram, has its own tools to avoid having to use applications that jeopardize your privacy or have limitations for this task.
How to schedule from Facebook Creator Studio
For those who don't know it, Facebook Creator Studio is a really useful control panel to keep an eye on all the data and management tools of a Facebook page. From reviewing all the publications of an account, to being able to know the interactions, audience data and other details. Well, this tool now has its own section for Instagram It's late, but it's complete.
And now you can manage different aspects of your Instagram account from here Review posts, know the audience and yes, too schedule new posts Static posts that remain on your profile, but also videos for IGTV. This is what you should do.
Step by Step
Enter Facebook Creator Studio with your Facebook data. If you are a user as if you are a community manager, you will have access to an already created Facebook account.
Then look at the top of the page, where there are tabs to separate the Facebook section from the Instagram section.
To be able to access this section you must have a Instagram business account Don't worry, you can adapt your personal one without this cause a problem or you have to pay for it. Just follow the steps indicated on the screen. It consists of going to Instagram, accessing your profile, clicking on Edit profile, and adding a related Facebook page. You can create one without content for this occasion since the important thing is to have it, not feed it.
If we already have our Facebook page, all we have to do is link our Instagram account with Facebook Creator Studio in the top tab of the Web. We log in and that's it.
In this section we will see the publications of our Instagram account, divided between photos and videos. In addition, we can check the statistics and the status of all of them But the most important thing is to be able to make new publications from here. Something that also allows us to publish on our Instagram account directly from the computer.
Just press the button Create publication, in the upper left corner of the window. With this, a menu is displayed on the right side to add a title, a place tag and content, either photo or video.We can even do some style management such as cropping or choosing the panoramic format.
The important thing is that when publishing we can choose the function Programming in the drop-down blue button in the lower right corner. Here it only remains to choose the date and time of publication. The only limit is that we have a margin of six months to publish in the future.
Schedule with apps
For some time, one way to do these programming was with applications and third-party services Of course, these did not have as many permissions and options, and even forced the user to contract payment services to be able to carry out these tasks. Or they can also put the security of our account at risk.
One of the most complete applications, if not the most, is Hootsuite.Well known in the world of social network management, it already has the option of direct publication on Instagram, without offering notifications so that we have to do the management at the moment in which we want to publish. Although there are other simpler options such as Preview.
With Hootsuite
Just download it and choose Instagram, or some other social network, among the options to manage.
The requirement of having a business or professional Instagram account is still mandatory in this case. You just have to go through the Instagram settings, look for the Account section and enter the Change to business account option. The process is guided and free. In addition, with a commercial account you will be able to see the statistics of each publication in detail.
Once inside the Hootsuite service, and after hhave offered the publishing and management permissions, all that remains is to click on Publishing .Here we will have a calendar in which to establish our publication. We choose the date and time and then specify the title of the publication and the content. Of course, here we cannot edit the photo with the Instagram tools, it will have to be previously retouched content. And ready to publish.
With Preview
It is another application available to schedule content of all kinds on Instagram. In fact, it is a simple tool, with a design more adapted to users who are not used to managing so many social networks.
You just have to download it link the Instagram account with our data. Then we will will be asked to create a user account for the application itself.
From here we can upload photos to Preview, thus having a whole gallery of content prepared. The application has tools to analyze our profile, but also filters to apply to uploaded content.
We just have to select one of the photos and click on the bubble icon at the bottom. Here we can specify the description, add predesigned labels and search for others that are working, and above all, set the date and time of publication. And all set to forget about posting at odd hours.
Of course, these types of services and applications are not as reliable as the function of Facebook Creator Studio Something to keep in mind if we put all our trust in these unofficial programmers. And there is nothing better than trusting those who control and own the social network.
