Ecosia
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The drama of the arson fires in the Amazon has served to carry out all kinds of campaigns and reforestation proposals. One that is succeeding among Internet users is the one proposed by Ecosia. An Internet browser, like Google, that instead of allocating its profits to the generation of applications or the we alth of its creators, does it to reinvesting it in reforestation of the planetSomething that is convincing millions of users around the world.
The idea is change Google for Ecosia You only have to download its application for Android or iPhone. In this way we would continue browsing the Internet and carrying out our searches on a regular basis. Of course, without Google's extra services such as recommendations, your , your song lyrics on cards, your video sections, etc. In exchange, we would use the Ecosia search engine with its results, supported by the Microsoft search engine, but also with sections for videos and its own . In other words, the experience only changes subtly, with the additions of one company or another, but not in the core of its operation: searching for pages and browsing the Internet.
The huge difference is given by the benefits of being included in searches. In Ecosia they claim to use this money to reforest the planet. That is, they spend the revenue from advertising on labor, trees, and replanting them all over the world.His mission? Avoid climate change thanks to the CO2 that trees are capable of collecting and transforming into oxygen. Of course, for this you have to use this application on your mobile or the search engine on your computer.
Reforesting while searching the Internet for data
The system is simple. When you use Ecosia to search any website, you find among the results. Links that have paid to appear at the top of these results, just in the same way that happens with Google. If you click on them, money is generated If you don't, at least you will be giving visibility to the platform. Well, this income goes to the purchase of trees and the workforce that plants them.
Ecosia calculates that every 45 searches by a user generates enough money to plant a treeAnd it seems that more and more people are using Ecosia. Of course, not all the money is used in reforestation. According to their numbers, around 80 percent of the income goes to this charitable purpose. Something logical since maintenance of the platform is needed, so it seems that the remaining 20 percent remain in Ecosia.
According to the browser itself, at the time this news was written, there were already a total of 65,544,215 trees planted thanks to users of this peculiar Internet browser. It seems to have become so famous that it only takes 0.8 seconds to add a new planted tree to the planet. And it is estimated that there are already 8 million active users in this browser.
Calculating the number of trees planted and the cost that Ecosia pays for each of them, it is understood that the platform has already allocated more than 9,101,152 euros for this purpose throughout the world. According to its website, EcosÃa helps more than 20 projects to plant trees in 15 countries: Peru, Brazil, Madagascar, Nicaragua, Haiti, Colombia, Spain, Morocco, Senegal, Burkina Faso, Ghana, Ethiopia, Uganda, Kenya, Tanzania, and Indonesia.
But is it reliable?
According to Ecosia, the searches you perform through your Internet browser are protected so that no one else knows what interests you or what you visit on the Internet. Something that only a security audit could confirm. Of course, they claim to apply the incognito mode to avoid any leak of information outside your mobile.
Regarding their projects, through their website, they submit a monthly report on expenses and investments. All this to justify both the purchase of trees with their respective invoices, as well as to report all the intermediate expenses that exist in reforestation, such as labor.
