TikTok is now also a product market
Don't be scared if, soon, in addition to your viral videos and most striking creations, you find all kinds of products you can buy on TikTokOf course, they are not products from the creators of TikTok trying to make a killing, but elements related to promoted challenges or challenges. All this without having to leave the application to go shopping on the website of the brand on duty. A new e-commerce technique that seems to have a place in this application.
In this way, according to TechCrunch, young adults and teens who use the app will start encountering Hashtag Challenge Plus, which is what this new purchase function is called within TikTok. The key is to associate the products of a store to a hashtag or label that has been promoted. That is, it is part of a marketing campaign. In this way, in addition to publicizing a product through a viral challenge, you can also buy and sell products related to the campaign through TikTok.
Thus, when you click on a hashtag or label to see more videos related to the challenge or challenge, a new tab appears on TikTok. It's called Discover, and it offers a series of products from the brand that launched the campaign through Hashtag Challenge Plus. All this being able to carry out the purchase of them in the video application, with an adapted version of the purchase website of the brand in question to fit with the experience of the application and the mobile.
In this way, taking advantage of one of these viral campaigns in which TikTok users showed the best side of their bedrooms, brands like Kroger have paid to their products youngsters appear next to the hashtag transformUrDorm (transform your bedroom) as an excuse to give their rooms another touch.
At the moment no similar campaign has been seen in Spain. But it is only a matter of time before the Hashtag Challenge Plus service is here to stay and monetize the efforts of brands through TikTok campaigns. Something that, for now, has only started filming in the United States. But it aspires to be the way to earn direct income in the same way that Instagram has introduced the ability to link products that appear in photos directly to purchase pagesof the different brands that are present in the social network.
