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WhatsApp has a second application, for professionals, called WhatsApp Business This application, unlike the one everyone knows, allows companies to interact with people with much more complete and automated tools. WhatsApp wants to be the perfect channel for people to communicate with companies and that is why it has created this second app.
However, at least in Spain, WhatsApp Business has not spread its use too much. On the official WhatsApp page they have left some examples of how this application is changing the lives of the people who use itHere, in these lines, we are going to summarize how some businessmen have seen their lives positively changed thanks to the use of this tool. Do you want to capture ideas? Pay attention!
How do companies use WhatsApp Business?
The uses of WhatsApp Business can be many, we begin with the testimony of the manager of Latidos Café, in Mexico.
Latidos Café, in Mexico
This Mexican businessman, César Ortega, has been passionate about coffee for 10 years. Six months after its opening,in mid-2017, César decided to try his luck using WhatsApp Business to deliver coffee at home, as well as other drinks that he offers and even snacks
Thanks to the use of this application, sales have increased by 25%. It is not only useful for contacting customers but also allows you to schedule automatic messages and save management time.
The application sorts the accounts by color (prioritizing the most loyal customers) so that everything is available as quickly as possible. Thanks to the use of this app, César is already planning to open a second business.
Marta Cerámica, in Spain
This is one of the few cases seen in Spain (since people are more reluctant to use WhatsApp for these communications). Marta, currently an artist, teacher and even a business owner, has created a business in which teaches more than 36 hours a week and interacts with more than 1000 clients each month
Thanks to WhatsApp Business customers see the hours and location of your studio It is also useful to send voice notes when you are hands in the clay (literally) creating new things.He even uses it to send photos and videos of his new creations.
He assures that WhatsApp Business has made it much easier to create the business he had been dreaming of for a lifetime.
Rollover, in Mexico
Ricardo, in charge of Rollover, started making cinnamon rolls 2 years ago. However, to promote his business, he decided to use WhatsApp Business in 2018.
He ensures that 60% of these rolls are sold through the application and he also uses it to promote his offers and was even a key point in opening your last business.
WhatsApp Business allows you to track every order and interact with customers.
There are also individuals who take advantage of it
Not only entrepreneurs, some people have also used the app to improve their lives and boost the passion of some groups of people.
Caravanas Do Amor, in Brazil
Caravanas Do Amor, in Brazil, distributes more than 21 tons of food, toys and other supplies each year.
Thanks to WhatsApp Business this association can connect with remote communities and deliver everything they have managed to collect during the year in a simple way. The delivery is accurate and communication is possible See the video for more details about this successful case.
São Clemente Samba School, in Brazil
Another case study is the São Clemente Samba school in Brazil. Now coordinate all their activity from WhatsApp for companies and when they need to change or modify something they can do it instantly.
They have several groups that they connect with over 1000+ team members. Management through WhatsApp Business is perfect. Immediacy is key in show business.
And to you... What do you think of these testimonials of the use that these people give to WhatsApp Business? Do you think it is being completely wasted in some countries? We hope this article has given you some ideas about how one can use WhatsApp Business.
