Tinder no longer charges Tinder Plus or Tinder Gold through the Google Play Store

We are not here to judge you for using the paid features of the world's most popular dating app. But to tell you that Tinder now avoids payments through the Google Play Store, which is usual in applications that are downloaded from this content store. Because? Because that way they save the percentage they must pay Google for the transaction That is, all the money stays in Tinder.

For context we'll tell you that the Google Play Store keeps 30 percent of all purchases in apps that are hosted on its serviceThe developers take the remaining 70 percent, and it seems that not everyone agrees with these amounts. Epic Games already demonstrated this when it decided to launch Fortnite for Android from outside the Google Play Store, forcing players to download an installer file from the web in order to later get the application and play. The key in this case? Avoid as much as possible the intermediation of Google. Not to mention the massive amount of content purchases for which Epic now takes 100 percent of the money.

In the case of Tinder things seem to be in full transition. It has been the Bloomberg medium that has echoed what is happening with the Tinder application. And some Twitter user has already shared a screenshot with the new payment method that avoids the processes and services of the Google Play Store.

What is not clear now is the position of Tinder within the Google Play Store. And it is that, taking a look at the terms of use of the application repository, it is clear that no application that is hosted in the Google Play Store can use payment methods outside of thisBut it looks like Tinder is more than willing to tighten that string.

Having seen Tinder has three options left if it wants to maintain its position in the Google Play Store. On the one hand, there is the question of maintaining the payment system through the Google platform. The alternative would be to ask users to pay through the Tinder website and remove all payment methods from the app. The third option, the most radical, is to get Tinder out of the Google Play Store, and download it directly from the official website.

What if apps leave the Google Play Store?

Of course, all this opens a new debate about what developers can, should and want to do. Applications like Tinder constantly manage to appear at the top of the lists of most downloaded applications or those with the highest economic profitability. Of course, there is no other like Tinder. It is the best-known hetero and homosexual dating application in the world. You can take this fight with Google and take your application and its benefits without implying that users and the community in general forget about it. Therefore, it is Tinder may choose the radical route but the one that brings you the most money. And, with this, other applications may do the same.

Then the situation would be tricky for Google, which would see how its assets leave the Google Play Store, leaving the platform without attractive content for users users.And with one less way of profitability. Something that is already happening with the issue of subscriptions to services such as Netflix, which are not contracted in the application by paying for the Google Play Store, which takes 15%. Instead, the user is taken to the service's website to complete the procedure.

Of course, Google cannot let this situation go by as if nothing has happened. The tidal effect may drag other powerful apps out of the Google Play Store So it may be time to sit down and negotiate or rethink how you profit from the apps you host.