Instagram tries not to show likes in more countries

Instagram is testing a new functionality that many thousands of users will surely not like. The well-known social network seems that has decided not to show the likes or "likes" of the publications This is a measure that was launched in Canada last month of May and now reaches new countries. The company's idea with this measure is to "remove the pressure of 'likes' on posts." However, the debate is open.How will this new functionality affect influencers or businesses?

Last April some changes were announced on Instagram. And right after that announcement the test was launched to not show the likes in Canada. Actually, likes are not shown to users, but owners can see how many likes their posts have received At the moment Instagram has not published the Test result in Canada, but now we know that starting today, this functionality is being extended to five new countries. So too bad it must not have gone.

5 new countries will stop showing likes on Instagram posts

Starting today, July 18, the number of likes a post has received will be removed from the main image, profiles, and permalink pagesUsers who receive the change will be informed via a message that will appear at the top of their feed.

Users eligible to receive this notice as of today are those using the app in Australia, New Zealand, Japan, Ireland and BrazilAt the moment it is still a functionality in tests, but if the test goes well in all these countries it could be made general.

But why apply this measure? Instagram has recognized that online bullying is a major problem on its platform So those responsible for the platform decided to launch two new tools to improve this problem. The first was an Artificial Intelligence system capable of identifying offensive comments. While the second measure allows users to restrict certain accounts from being able to publicly comment on their posts. The option of not showing the likes of the posts will make the platform less “competitive”

The truth is that this possible change does not affect the average user too much. At the end of the day, only the public vision of the likes would disappear, preserving it for the authors of the publication. However, this change would notably affect influencers Regarding this, from Instagram they assure that the tests will not affect companies or influential people, since they are not They're going to make changes to measurement tools like Insights and Ads Manager. These will continue to track likes and engagement metrics.

Via | TechRadar