Shoelace

If you still get chills when you hear or read the name of Google+, we're sorry to tell you that you have to get strong. And it is that Google is already behind its new social network A new attempt to gain a foothold in this market in which the search engine company seems never to want to throw the towel. Despite the various failures you have already experienced. Shoelace is the name of this new project that is already underway. It means lacing or shoelace, and seeks to be a hyperlocalized social network.

This is an application that provides access to a service where you can find local plans that interest you. A kind of Tinder through which to navigate to find that activity that matches your tastes and desires. All this at a rather reduced and geolocated scale in the user's environment.

At the moment, although Shoelace is up and running, it is only operational in New York City. It can only be accessed by invitation, and the idea is to keep it closed for a trial period to check that everything works as it should. If all goes well, the app would open to more places and more users.

Shoelace was born directly from Area 120, a laboratory of ideas of Google itself. Here they thought that creating an application where planning plans or loops could have a place today.A system that is very similar to Facebook events, but it also has a lot to do with the flirts application on TinderAnd the idea is to meet new people with similar tastes, but also find plans that interest you.

In Shoelace it is possible to create an event and launch it publicly on the map, in the place where it is going to take place. Thus, other users may be interested and join it. As a user you can also scrutinize the different nearby plans and see which one matches what interests you. But the thing is closer and more personal than seen on Facebook. Apparently in Shoelace you can also create links with other users of the application, knowing details of their profiles, their interests and tastes.

At the moment the service is curated or managed by a human team, which aims to be key in the proper functioning and development of Shoelace.But we will have to see if it succeeds and wins over users. For now, all that remains is to wait and see if it passes the tests and opens to the rest of the public. Something Google has consistently failed to do when it comes to social issues.

And we're not just saying that because of Google+, which closed for good last April. There are also other social schemes like Scheme, from which Shoelace seems to have inherited many details, or Orkut. Will Shoelace suffer the same fate? It only remains to wait and see.