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Spotify has been between a rock and a hard place for some time. With its IPO some time ago, the firm made sure to look after its economic interests and it seems that the new measures taken by the application are not helping singers in lonely. The platform has changed the way artists upload music and in fact, independent artists can no longer put their music on the platform like before.
This new movement means that independent artists have to resort to a third party to upload music and that means nothing more than paying a percentage of your songs to someone else.Artists have not liked the idea and it puts obstacles in the way of taking off some artistic careers.
Spotify will not let you upload songs directly at the end of July
Spotify ensures that this decision will help the way in which the platform distributes music. With this change Spotify believes that its partners (these third parties that will now manage all the music) make sure that people don't steal music, metadata is placed correct and all that type of "things" that an individual can do wrong. Spotify is confident that this change will help improve the app's catalog and prevent violating the app's policies by uploading music that shouldn't be on the platform.
With this decision, Spotify will have more leeway to focus on Spotify's resources and tools so that both artists and users can benefit of these changes.Spotify will work very hard to improve their playlists, for example. In the latest statement from the board they also ensure that many new features will arrive at Spotify in the coming months and we are looking forward to seeing them. One of the latest innovations is the separation of podcasts and music in the app.
Small artists will have to resort to other platforms
The option to upload music for small artists launched in September 2018 and the truth is that it hasn't lasted long. Small artists who don't want to use a label will now have to upload their songs again to other platforms like Bandcamp, SoundCloud and other services that do allow you to upload music without any limit. Many artists have spoken out against this change in Spotify's policies. On Twitter we find many testimonials. Here we leave you 3 interesting ones:
for me the biggest takeaway from Spotify closing its direct upload beta is that the company isn't actually as globally influential as it thought, with respect to convincing artists that uploading only to Spotify was anywhere near enough to sustain their careers + satisfy fans.
- cherie (@cheriehu42) July 2, 2019
https://twitter.com/liltunezino/status/1146046021472006144
https://twitter.com/_herrmannsarah/status/1145791915364880384
