Instagram will feature even more in-app advertising

If the Instagram ads already seemed like too many, pay attention because more are coming. The company owned by Facebook has announced that the explore tab of the app will also have the presence of . This content will be added to the content that appears in the feed while we browse. It should be noted that the explore tab is the place within Instagram that recommends content based on our interests. In this way, the social network can continuously monitor everything we see to offer profiles that can meet our preferences.

From Instagram they have specified that we will see these new ads within the same tab to explore, but once we choose one of the publications that they recommend. As soon as we scroll through the suggestion source, we will start seeing photo or video ads. The first ones will reach us starting today from IGTV,the integrated television channel of the social network.

Therefore, this new decision expands to three places where we can find ourselves on Instagram: the explore tab, in the Stories and in the regular feed where we keep an eye on everything they publish the contacts we are following. Both in the feed and in the Stories, the social network usually shows every three or four publications,and after passing three or four contacts, so the most normal is that the ads that come to explore also have this periodicity.

You may be wondering when these announcements will begin to roll out in a notable way. As we said, the first ones will arrive on IGTV as of today, but the rest will still take a few months to explore, since the social network has to negotiate with different collaborators over the next few weeksFor her part, Susan Buckner Rose, Instagram product manager, told The Vergue that the section is the perfect place to insert , since it is where users are most open to discovery. We imagine, however, that this will not be to the liking of many faithful to the app, tired of seeing ads when browsing it.