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Businesses must evolve if they do not want to suffer in the market. One of those firms that has now marked a great evolution is Walmart. The firm has begun to offer food delivery from its Superama stores through orders via WhatsApp The distributor has commented that this new strategy will attract different consumers outside of construction lovers.
WhatsApp, the free messaging application owned by Facebook, is present everywhere in Mexico.Superama buyers will be able to send a text message with their purchase order to a WhatsApp number of Walmart México Everything will be fast and very easy for the consumer, a of the keys of the purchases through the mobile. All possible thanks to the new WhatsApp Business service.
The service works well and offers all the facilities to the consumer
In Reuters they have tested the service this week, sending a handwritten photo with the shopping list. A person in charge of the company has acted quickly by sending a response with emojis and the costs of the service:
- 49 pesos (€2.24) for delivering the purchase in 90 minutes.
- 39 pesos (€1.78) for delivering the purchase after 90 minutes.
Purchases made at Walmart through WhatsApp can be paid in cash or by card at the time of delivery.
Superama is very important in Mexico
There are 92 Superama stores in Mexico out of the 2,459 that Walmart has in the country. This makes the chain of retailers the most important in the United States present in the country. To date, Superama was already accepting orders through its website, a mobile application and also through Cornershop, a third-party application that sells products from a large number of stores.
Walmart plans to buy Cornershop, which operates in Mexico and Chile, for around 225 million. However, this plan has been blocked by Mexico's regulatory body earlier this month. In Mexico they are convinced that the purchase could not guarantee an equal environment for the other stores that sell through the application.
Once again we see how in some markets there is no law of anything goes.The Mexican agency has protected the purchase of an application by not being able to guarantee competitiveness between businesses. Monopolistic practices are increasing and are impossible to avoid if they are not regulated.
