YouTube will let you try the makeup tutorial you see with Augmented Reality
Table of contents:
- Immerse yourself in the virtual reality makeup experience
- A great opportunity for brands and influencers
You won't have to go to any store that offers free or paid makeup sessions. You won't even have to leave your house, because YouTube just introduced a tool that you could see coming. Yes, from now on you won't have to try a lipstick from truth to know how it looks on you.
Because the Google video platform has announced a new Virtual Reality technology with which you can try the makeup included in the tutorials , which are promoted through the internet.It's called Beauty Try-On and it can become a platform for influencers, which can open up beyond the matter of makeup.
But what exactly does this feature consist of and how will it be applied on YouTube? We tell you everything Google has told us about the moment.
Immerse yourself in the virtual reality makeup experience
Google has explained this new technology through its official blog. The company is convinced that augmented reality is a most powerful tool for brands to tell their own stories. This means that this virtual reality system will not only be applied to the make-up sector, but it can be diversified in other spaces and for the most varied topics.
This, however, will be the first. Virtual reality comes to YouTube, in this case so that beauty lovers can choose their new lipstick or blush through this platform.
Taking into account that quite a few users access YouTube to keep up to date with the latest trends, receive advice, learn tricks and find out about the best brands, Google has found it right launch on YouTube this tool called AR Beauty Try-On
With AR Beauty Try-On YouTube viewers will be able to try on make-up in a very realistic way,thanks to product samples virtual images – which are very well elaborated – and the system's ability to identify a very wide range of skin tones.
At the moment, the technology has been launched in alpha version, through FameBit by YouTube. It is Google's own content platform, especially open to brands and creators.
Through this tool, brands will have the possibility of launching different cosmetic campaigns, so that users will have the opportunity to try the products and decide if they want to buy them later, depending on whether they like it or it suits them
A great opportunity for brands and influencers
The first brand associated with FameBit is called M.A.C Cosmetics It will be in charge of launching the tool and taking advantage of this new format to try Sell your products and news. It is evident, in this sense, that the new YouTube Augmented Reality technology not only benefits users, who will have the opportunity to try new products, even from a distance.
The ones that will truly be happy with all this will be the brands,that after launching this type of virtual makeup sessions, they will be much more likely to sell, both in physical stores and online.
So far, the first tests carried out by YouTube have given very good results.At the beginning of the year, tests were carried out with various beauty brands and 30% of users activated the AR experience on YouTube, specifically in the iOS app, to then try on a lipstick virtually, for an average of 80 seconds. And you, will you also dare to take the test?
