Table of contents:
PUBG Mobile is not only the most popular game in the world, with more than 100 million monthly players, but now it has also become the highest grossing game: with a revenue of 146 million dollars in the last month, according to analysts at The Financial Times. Money comes not only from buying all kinds of items and skins through PUGB Mobile but also from the Chinese game, renamed Game For Peace.
This last title is much more important than it seems. According to the figures, the title Game For Peace would have generated 70 million in the last month compared to the 76 million generated by PUBG Mobile in the rest of the planet.
PUBG Mobile was versioned for its "extreme" aggressiveness
After Tencent was forced to version the game for china, this has been a great success. Game For Peace is a masked version of PUBG Mobile with much more patriotic settings and less bloodshed. There are very nice details. When a player dies, a pool of blood is not left, they get up and say goodbye to the game. In this video you can see the difference.
They changed PUBG Mobile in China to comply with stricter game violence laws. Now when you 'kill' someone they give you a loot box and wave goodbye and honestly it's just so hilariously wholesome pic.twitter.com/Q5xkrtM0MA
- Dreadknux (@Dreadknux) May 8, 2019
PUBG Mobile is not available in China due to strict rules on violence in games.These changes allow us to see how difficult it is for companies to launch their titles in China. In February, the regulatory council stopped approving new video game licenses. And all the titles that already existed had to be rewritten or incorporated time limits. Tencent launched the famous Honor of Kings in 2017 and this one has been limited.
Players under the age of 12 can only play Honor of Kings for one hour per day and players under the age of 18 will be Limited to 2 hours of play. From then on, only those of legal age have permission to use the game for as long as they want.
These changes are not always negative
Analysts feared that this type of change would affect companies like Tencent, particularly when renaming PUBG Mobile to Game For Peace. Despite this, these data have shown that Tencent has managed to maintain the profits and raise an impressive collection worldwide in its most famous game.Don't underestimate Honor of Kings either, achieving a revenue of 125 million in the same time period.
