The App Store prohibits advertising and in-app purchases for children

Leaving your cell phone to your little ones is, in addition to being a highly inadvisable option for their he alth, a full-blown risk. There are hundreds and even thousands of applications for this audience that contain games, puzzles and other gadgets to entertain them. Most, except those that are paid, have .

The worst of all is that (it has happened on more than one occasion), there is always the possibility that cybercriminals take advantage of these appsto sneak in malware or inappropriate content.Well, now Apple has gotten down to work to put an end to any interference that could be considered harmful to children.

We're talking about banning in specific apps for kids, but also about removing in-app purchases. A hook that due to the carelessness of the little ones, still unaware of the nature of this perverse commercial world, can upset parents in the form of charges to the card. But what exactly has Apple decided and how does it affect users?

Improvements for user privacy

What Apple is proposing are new conditions that developers will have to comply with and that are especially focused on user protection. And more specifically, to the protection of users who are children and who deserve to be treated with respect, instead of being bombarded with insidious ads and tempted with purchases unnecessary.

The new rule of the Cupertino firm is especially rigid, in the sense that it will be strictly prohibited to add to applications that are aimed at children. Until now, developers have had the opportunity to include ads, as long as they were appropriate for minors, in the apps. Today they are prohibited without fissures of any kind.

Apple's new campaign on privacy also fits these new postulates. So developers will have to be especially careful, if they don't want the apple company to remove their app from the App Store. So clear.

https://youtu.be/A_6uV9A12ok

What exactly does the new standard say?

From the guide that Apple has prepared and modified for the occasion, the following measures and/or express prohibitions emerge:

• Apps cannot include external links, purchase proposals or distractions. If included, they must be reserved for sections that exist within the app exclusively for parents, usually reserved for configuration or parental control.
• Applications aimed at children, or within this category, cannot be integrated, nor can third-party systems that analyze the user behavior, which requires the express transfer of data to other companies.

Those applications for children that were planning to make their operation profitable through advertisements or through the transfer of data will have to figure out how to find alternatives . Although for now, the only formula that occurs to us is to offer a payment system by subscription or direct purchase of the application, which allows the integration of in the tool to be completely ruled out.

If you want to take a look at the new regulations proposed by Apple you can do it here. If you are a developer, you will have to look for an alternative to the one with which until now you bombarded minor users. We'll see if Android takes note, because its apps for children need it.