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ByteDance, the company that owns the Tik Tok application, could be about to launch an alternative streaming music service to Spotify for emerging markets. The news was leaked through Bloomberg and it does not seem like a hoax. We don't have many details about this new application, but we do know that it would be designed for emerging markets where Tik Tok is succeeding. It has even been detailed that this application would not have the name of Tik Tok, it would use a different name that is unknown.
This new application would work with Indian music companies such as Times Music and T-Series, owners of the vast majority of music rights in this region. The company, ByteDance, has two successful applications on the market One of these applications is Tik Tok and the other is called Douyin, which has more than 500 million downloads in the Chinese market. Surprisingly, both applications have grown in a sector with wide competition.
Tik Tok's Spotify would only reach Asia
This new application would be aimed at the Asian market, where its main competitors could be QQ Music (by Tencent, owners of PUBG Mobile) and YouTube. Both platforms are free so this new service should offer added value to be able to charge for its services.
The ByteDance company is aggressively expanding across the globe.This week it launched Flipchat, its own messaging application where you can also make calls and video calls. Flipchat is a very complete messaging app that also brings together forums, groups, and chat rooms just like WhatsApp. The motivation for using this new service is to comment and discuss series or movies, which is why it does not lack its own forum.
The new streaming app from the owners of Tik Tok would not be a clone of Spotify or other similar music services. This new app would be focused on communities based on your experience with Flipchat and TikTok, not just playing songs. The problem with this new service is that no one can guarantee that it will have the rights of the major record companies in the United States, so it is likely that it will focus on regions where it can offer a good catalog at a reasonable price, much less than the from Spotify or Apple Music.
