YOLO
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YOLO is the new sensation in America. This is an application that allows you to ask anonymous questions on Snapchat It has been designed using the Snap Kit platform, so use Snapchat to log in. The app allows you to add an “ask me anything” sticker to your Snapchat story. From that moment, our followers will be able to access YOLO and submit an anonymous question. The user who launched the survey will be able to answer these questions by adding a sticker to their story.Apparently, the app has gone viral among America's youth and has had a hit even its creators didn't expect.
The application has been developed by a startup called Popshow. The head of the company is Gregoire Henrion, former co-founder and CEO of the music video app Mindie. According to Henrion, the application has been an unexpected success. They uploaded it to the App Store just to see if it had any kind of interest among users. But it went viral and has reached number 1 in downloads in the United States In fact, the company is trying to make the servers hold up to an unexpected success. for creating music videos.
Precisely the Mindie application was also quite successful. It came to raise 1.2 million from its investors. However, in 2015 it was blocked for being a security risk.And it is that it required users to provide their Snapchat username and password. That's why YOLO leverages the Snap Kit platform This was specifically designed to eliminate the need to ask for app passwords.
Other applications of this type failed due to bad practices
YOLO is not the first app of its kind to hit the app stores. At the end of 2017 an application called Sarahah had tremendous success in the app stores It allowed us to attach a link to our Sarahah profile in Snapchat stories. And it is in this application where Snapchat users could ask anonymous questions to the person who had put their link.
The YOLO app does something similar, being able to ask Snapchat followers to put something about us.In addition, they can do it anonymously and without having to go through a tedious process of registering in another application That is why the application is having great success, both for anonymity as well as the ease of joining it.
However, this type of application is often quite controversial. Therefore, most end up being blocked. And it is that there will always be those who will take advantage of the anonymity to send messages of hate and intimidation. It has already happened with applications like Secret, YikYak or the commented Sarahah. Unfortunately, teenagers take advantage of these types of anonymous apps to torment their classmates
During YOLO registration, the application displays a message about the non-tolerance of certain types of content and abusive use of the application.In addition, the application has flagging and blocking functions for users However, these measures do not appear to be sufficient to protect against misuse by some of your users.
YOLO allows users to review questions in private, decide what they want to answer and who to share the content with via SnapchatHowever, while this prevents potential insults from being directly public, it does not prevent the user in question from seeing them. Here the mental strength of each one would enter to withstand possible insults, but we must remember that this application is intended for adolescents. We will have to wait and see how the application progresses.
Via | Techcrunch