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Alphabet, which owns Google, is planning to release a new feature for Google Chrome that will allow users more control over tracking cookies , as leaked through the Wall Street Journal this week. Cookies are small text files that are spread over the Internet and are used by advertisers to know to which audience they should send their ads. Simply put, a cookie is small data that websites collect from you that is used by services to serve you ads that match your interests.When an ad is targeted to an audience that consumes the ad's product, the chance of a sale is higher.
While it's true that these new Chrome tools won't significantly reduce the amount of data web pages collect , will help the company gain a bit of an edge and offer more control over the data users provide to third-party services.
Google is the company that sells the most ads on the Internet
Google's 3 billion users have helped make the platform the largest in terms of ad sales. Google owns a third of all ads spread across the Internet, a far cry from Facebook, which owns a fifth of all ads on according to the most recent reports.In the United States alone, it is estimated that spending on the Internet will grow to 130 billion dollars in 2019, according to the eMarketer platform.
Google has been working on a new cookie plan for the past six years but stepped on the gas the moment the cookie was leaked big Cambridge Analytica scandal on Facebook. This news made Google avoid a scandal of this nature on its platform at all costs by improving its cookie policy.
Google could favor its service of
All Internet browsers offer more or less control as far as privacy is concerned. Despite that, with a change like this, Google is not expected to negatively affect the company's own cookies, creating a huge gap and gaining an advantage over all kinds of competitors. Chrome is one of the most used browsers on the Internet, especially for its incorporation as the default browser on Android phones.
If this happens the way we are discussing it, affecting only third-party services, Google could win a new lawsuit for monopolistic practices. So far the company has not made any statement in this regard.
