How to get more followers and likes on Instagram
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Instagram is the third most used social network in the world, only after Facebook and YouTube, if we consider Google's video platform as a social network. Today, Instagram is a mine in terms of personal and business relationships. Any self-respecting personality has their own account on this social network and those who influence it do not miss the opportunity to drop by it, announcing products with which to obtain huge benefits. And we are not only talking about economic benefits, since Instagram is also, and in its own way, its own 'vanity fair' where we show the best of ourselves and see, with pleasure, how the number of 'likes' increases.
If you have an Instagram account (which we can bet you do) surely you have asked yourself more than once how to get more followers and more likes. Obviously, there is no magic key to it, but you can follow a series of tips to improve your visibility on the social network. Especially if you are a commercial brand and want your product to have a greater presence.
That is why different analysis companies have tried to figure out what the brand or the user must do to acquire greater relevance, as is the case of Datasocial, an agency dedicated to planning commercial strategies so that brands have a relevant presence in the digital world. The agency's experts have made public the five keys that every Instagram user or brand must follow. And they are these.
5 keys to get followers on Instagram
Interaction
It is recommended, in order to increase interaction between Instagram users, to use a greater number of videos in Instagram posts. If the post is a video, the possibilities of interaction among your followers increase. And, as we all know, the greater the number of interactions, the higher up your post will be in the timeline of the users who follow you, having a greater chance of them giving 'like' to your publication. Posts with video tend to receive, on average, twice as many comments than photo-only posts. And we're not just talking about the Stories, but the 'News' section itself.
Hashtag
According to the company, it is not convenient to use more than five hashtags in each publication and you have to choose them carefully, placing only those that have direct relationship with the 'product' you are selling (remember that the 'product', although it sounds ugly, can be 'yourself').With the strategic placement of the hashtags we will be segmenting our content and making it more visible to our corresponding target. The company also recommends that the brand create its own hashtag that defines its values and its activity.
Labelled
When we upload a post to Instagram we can share it with other users by tagging them in it. This movement must be done with a head and not indiscriminately, making sure to tag those users who are directly or indirectly referred to in the publication. Three criteria are established when tagging someone in our Facebook post:
- Ask users to tag a photo of you or mention you or your business in the caption.
- If you share content from a company thought leader, it's a good idea to tag them in the post. Hopefully, he will be able to share it and thus reach a wider audience.
- Encourage tagging your organization when appropriate.
Community
Many businesses starting on Instagram require analytics services to get more followers. It is his main objective. And they could be wrong because the most interesting thing is not the number of followers, but that they manage to form a stable, homogeneous and faithful community. It is preferable to have less followers if these followers are valuable. There is no use having five thousand followers or one hundred thousand followers, if they are only interested in you following them back or they never interact with you. To get quality followers who are interested in your product, it could be interesting to invest in .
Influencers
Influential people have existed throughout human history.It is now when the term 'Influencer' has gained greater popularity, thanks to Instagram. Influencers are nothing more than prospectors, personalities who, for one reason or another, have the ability to 'influence' the opinion of others and make them opt for one product or another. That is why the figure of the influencer is decisive in matters of commercial relevance and brand positioning strategy.
Within the group of influencers that can help your brand exponentially increase its presence in the market are 'microinfluencers', a group of users who have among 50,000 and 100,000 followers on Instagram. The community of followers of this type of personality on Instagram is usually less segmented, more compact and homogeneous than that of influencers with millions of followers... not to mention that these are usually much less accessible for any commercial relationship.
Tips on using Instagram
These are the five movements proposed by Social Data to make your personal or professional brand more relevant on Instagram. If you want to have more influence and more likes, you should always keep in mind that Instagram is not going to determine what you are worth in 'real life'. Social networks are an ideal tool for current communication but also you have to know how to use it wisely On Instagram we put on our best face and it is common to confuse fiction, the ' character' that we believe within the social network, and who we really are. It is important to keep your feet on the ground and not give more importance to these things than they really do. Instagram is a place where we can take many advantages, but it must always be used with moderation and with a head.
