This is how Google makes money with Google Maps

One of the great unknowns that the user of Google applications may have is how the Internet giant makes money with them if, in theory, we use them 'for free'. And we put 'free' in quotes because delivering hundreds of personal data should be considered as a payment, and not just any. However, the Internet giant has been introducing functions and new features into its applications to monetize them because, apparently, they do not have enough with the information they extract from our habits, customs and travel routes.

Ads on Google Maps to monetize the application

We are talking specifically about Google Maps and functions such as being able to request a car in Uber or Cabify or the list of sponsored places when we search in the application itself. In the not too distant future, Maps could integrate more into the application since, according to the company's own words, it is the application that obtains the least benefits among all that it owns. And it is, without a doubt, an essential tool for our daily lives... especially for those of us who are always lost in the city or those who, for work reasons, tend to move between different places.

An example of embedded in Google Maps could be the following: when you set a route in the application to go from place A to place B along the way you could find establishments that might interest you, especially if the place you are going to is related to it.These 'related' establishments could appear somewhere on the screen (after paying for the ad by said establishment) so that the user, on his way, would have available some interesting alternatives to it.

However, and as we warned at the beginning, in the Google Maps application we already found that we could not describe it as 'covert' but that it is sufficiently camouflaged as to that does not disturb or is too intrusive for the user. And it is that when we look for a place to go, sponsored places already appear in the results, like when we do a global search in the Google browser. We only have to wait for what Maps will have in store for us in its future updates.