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The success of Netflix's interactive movie, Black Mirror: Bandersnatch has led many platforms to consider creating this type of content. Google is looking to expand the type of content that users can see and according to Bloomberg, they are considering launching content of this type.
YouTube has been around for years but Netflix has managed to reign supreme with a high quality subscription model and YouTube needs to offer something really good if it wants users to pay for subscriptions to the platform.Netflix has succeeded with this movie and we know that is preparing more
YouTube also wants its own interactive movies
If you have seen Bandersnatch you will have realized how well done this story is. We had never seen anything like this before, although it is true that on YouTube there were already interactive stories The difference between these is that they required uploading a new video and in the movie In Black Mirror everything is integrated into the adventure, without having the feeling that you are constantly changing the video.
YouTube has been offering the user the possibility of seeing different ads for some time, but it could take time to have its own creative adventure This type of content it requires much more time, requiring multiple endings, more money, and much more processing than any "normal" movie. Here we leave you the trailer for Bandersnatch, only available on Netflix.
https://www.youtube.com/watch?v=agwwYolqZPw
The first companies to offer interactive content are a success
Since the creation of Bandersnatch, some companies focused on interactive content development have come to light. In fact, several of them have received significant investments to continue evolving this type of graphic material. Can you imagine choosing a path and having the covert display according to your preferences? The possibilities are enormous.
Let's not forget that YouTube offers its own content under its YouTube Premium subscription that offers a different experience of the platform with original content, removal of ads, music, and all kinds of extras. YouTube's problem is that it does not have major productions like Netflix or Amazon Video The company must find a balance in its business model, as it is thinking of offering its content paid for free users in exchange for displaying lots of ads.Would you like to see its contents in exchange for ?
