AMAZE!

Popular app lists are a good way to find out what people are playing on a platform. And it is that they quickly reflect fashions and temporary trends But what is it that makes them appear here? Are there strategies to get applications to these success lists? Are they really worth it? After trying the game AMAZE! it is clear to us that there is more than achievements and creative skill behind these fleeting visits by “the most popular apps”.

This is a game of skill and logic that mixes a ball with different mazes.Our mission is to direct the ball with simple gestures (up, down, left or right) to change the color of the floor throughout the maze. Of course, our gestures make the ball move until it collides with a wall of the maze, being able to leave squares on the ground unattended. It is here where our gray matter gets to work, creating different paths to try to go through all the boxes until the level is cleared.

The only problem is that there is no real challenge The levels are not extremely difficult, nor is there a time limit to solve the puzzle level or a total number of moves to make. That is, there is no type of difficulty. It is an entertaining experience that does not put the player's mind against the wall at any time. And not only that. We also miss finishes such as a menu where we can review any level that we particularly liked (the current menu that looks like a compilation of levels is actually a page), or a soundtrack and more sound effects that complete the game experience , as well as variety and new challenges as we advance through the levels.In short, a game that gives the feeling of being half done.

Paid fame on Instagram

It is for all of the above that we wonder if it deserves the fame that AMAZE has! Without being more than mere entertainment, how has it managed to rise among the most popular applications in the Google Play Store? Why so much repercussion for a game that mixes classic concepts and that doesn't stand out in any section? The answer to these questions has come to us directly through Instagram. More specifically, through the stories of the humor page 9GAG

And it seems to be a current trend and a direct path to fame for any application and game. If an Instagram story from this account promoting a game slips between memes, it automatically ends up among the highlights a few days later.Something that, surely, is supported by ASO techniques to position the title faster and more effectively in the app stores A point with which to get even more visibility and downloads.

Without a doubt, a smart and commercial move that helps non-flashy games end up downloaded to thousands of devices . Even if it is for a few minutes and games. Something that, without a doubt, benefits the creators of these applications even if they have to spend money to advertise through humor accounts and other profiles.

Why you shouldn't download AMAZE!

The game is entertaining, yes. But there is no doubt that its creators do not seek to amuse you, but to fill you with . As soon as you start it, a screen asks you to give permission to collect your data, although you can decline the offer.

Of course, unless you play in airplane mode with your mobile, after each level you will have a long ad that you cannot skip And here is the real benefit of those who created it. You may only play for a few minutes and it will saturate you enough to uninstall it. But after reaching popularity in the Google Play Store, many of you will have played these ads, with the consequent benefit for the creators, even after paying to appear on 9GAG.

A new way of doing marketing that currently works on the Google Play Store.