Instagram Stories are a complete success. There is no doubt that since Facebook integrated this feature into the social platform, Instagram has grown a lot. However, there is a problem that many have overlooked. Facebook copied Snapchat after several failed purchase attempts. And yes, now the creators of the platform admit that this has happened.
Both Kevin Systrom and Mike Krieger, co-founders of Instagram, have participated in a talk during SXSW where they talked about the origins of the social network.Among other points, the co-founders opened up about how Stories were added to Instagram in 2016. People were sharing a ton of Snapchat links on Instagramand it was clear that they wanted a fusion of both platforms. The creators say they got what they wanted, all in one app.
The confirmation is a little late, but they claim to have done it
When Snapchat launched its own Stories in 2013, they were a huge hit. Users were posting links to Snapchat Stories within their social network and creators realized what people were looking for. What should be mentioned is that these statements come years after the creators of the company, who are no longer in charge of it.
At the end of 2016 Instagram decided to give users what they were looking for, their own version of Snapchat Stories In other words , copy the functionality of Snapchat to prevent people from putting links in their profiles pointing to a potential competitor, Snapchat. A few months later, Instagram Stories had not only adopted all the functions of Snapchat Stories, but also offered some exclusive features.
Currently Instagram Stories are the most popular of this social network and thousands of young people have migrated from Snapchat to Instagram for this feature. This has meant the collapse of Snapchat, which is now about to launch a renewed application. Despite that, Snapchat may never grow the way it did when Instagram hadn't copied its star novelty.
