Snapchat will launch a new app at the end of 2019
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Snapchat is a perfect app for young people who saw their plans frustrated because of Facebook. Zuckerberg wanted to buy the app, and when he didn't get it, he copied its best features. The result was a Snap Inc. stock market crash when it went public in 2017. Snapchat's ability to engage customers was completely forged by Facebook.
However, after the controversial statements that we saw a few years ago from its CEO, Snapchat has realized that it needs to improve its Android application. Firm needs to update its app on this platform in order to gain market share.
Snapchat confirms that it will improve its Android app
During an interview with CNBC, the Snapchat official has confirmed that the company has plans to launch a new Android app before the end of the current yearTherefore, at the end of 2019 we will have a new Snapchat application for Android.
Moreover, in recent months we have already seen some progress in this regard. At the end of 2018 the new application has already begun to be tested in a small group of users, but this year it will reach all those who use the platform.
Snapchat confirms the new app for 2019
From Snapchat, after affirming in the past that Android was not their market, they assure that it is a critical point for their strategy. There are more than 2 billion users on Android who do not use the app.Snapchat will be happy to see a small percentage of those users immerse themselves in the platform.
Snapchat's figures are worrisome, especially for its investors. In the third quarter of 2018, the social platform lost 2 million users However, its market share is not negligible either. Snapchat still has more than 185 million users worldwide.
It is possible that this new application for Android can change many things. From our point of view, change comes late. Now, it might still work if they manage to lure users in with something new or improvements that Instagram doesn't have in Stories for Android either.
