Snapchat no longer loses users

Gone are the days when Snapchat seemed to have stayed with the king market par excellence in the field of social networks, the adolescent. Its fun masks and the function of being able to send ephemeral messages that self-destruct in one day were the perfect breeding ground for millions of young people to find their space and feel comfortable. Until Instagram got in his way. Mark Zuckerberg. Owner of the most popular photography social network on the Internet, he wanted to take over the company, but they refused.What did he do then? Adapt star functions to Instagram. And he took them from the street.

Snapchat is maintained but still does not see the light

In August 2018, for the first time in its history, the first data appeared showing how Snapchat was losing no less than three million active users. An outrageous number that, however, did not translate into losses, but rather grew to 260 million dollars (233 million euros in exchange). Snapchat went from having 191 million users to 188 million in the second quarter of last year. Part of that benefit comes from the purchase, this time, by the company by the Saudi prince Alwaleed Bin Talal, taking 2.3% of it.

Now, Snapchat's active user base seems to have finally stabilized, going from the 191 million it had to the current 186 million it has.However, and according to data provided by the company itself, they set a new quarterly revenue record of 390 million dollars, with an annual total of 1,100 million dollars , about 987 million euros to change. Despite all the apparent good numbers, the company is still not profitable, even though its spending has leveled off. 2018 was a particularly tough year for Snapchat. CEO Evan Spiegel has lost his head of finance, his head of sales and his head of hardware, though in his own words the future looks bright thanks to new signings.

Some company decisions were not very wise

One of the worst crises that Snapchat has suffered in recent times is due to a new design that appeared early last year and caught its users by surprise. A design that made the usability of an application even more dirty, which was already somewhat complex to use.

Despite the disastrous design change that the application underwent, the company claims that, currently, there are 30% more people viewing stories and exclusive content from Snapchat. In addition,iOS users continued to increaseThe CEO ensures that his development team continues to do everything possible to get the Snapchat app back on track that you had in the past. To do this, they have focused on creating a new Snapchat, which they are testing with a small group of users, before putting it into circulation in the Play Store application store. The people of Spiegel will have to do something if they want Snapchat to once again be the reference application for the teenager who, at present, finds himself absorbed in uploading Stories to Instagram. Some Stories that, remember, a short time ago belonged exclusively to the application of the ghost.

Via | Snapchat