Tinder will pay a fine for discriminating against users with different prices

Bad times for the world's favorite app for (straight) singles, Tinder. The dating tool has agreed to pay a large sum of money to avoid a class action lawsuit in which it was accused of discrimination, by requiring users over the age of 29 to have a higher subscription than the rest. It was in 2015 when Tinder, in a move to maximize its app monetization, introduced the Tinder Plus or Gold premium service. This one had a price of 10 euros per month… except if you were over 29 years old.In that case you had to pay no less than ten euros more, 20 euros per month in total.

Million-dollar fine to Tinder for age discrimination

Thanks to this service with extra features, the user could undo swipes (an effective way to 'rewind' the past in case we have regretted an action), have more Super Likes in our account and be able to make swipes to people living in other countries. It was in April 2018 when Lisa Kim, on behalf of an affected group made up of 230 thousand people, filed a lawsuit in a court in the state of California. The app would respond by citing an arbitration clause in its terms of use but Kim would end up appealing, leading the app to reach an out-of-court settlement to dismiss the lawsuit.

Tinder must pay, thanks to the out-of-court agreement reached, a total amount of 11 and a half million dollars (about 10 million euros).In addition, each affected user will receive 50 Super Likes, a free one-month subscription to the service, and $25 in cash or an additional 25 Super Likes. In addition, the app has decided to stop charging different fees based on age in the state of California. For now, the application has refused to make any kind of public statement in this regard.