Table of contents:
Tinder is going from strength to strength. The relationship with its users is consolidating, so at this point and after six years Up and running, the flirting social network par excellence has just confirmed that it has reached the impressive figure of 4 million paying users.
The progress of the company in all its businesses is also public and notorious. Match Group, the owner of Tinder (MTCH listed on NASDAQ) sfar exceeded analysts' forecast for revenue. If the forecasts were at 437 million dollars, the actual revenue figure in the third quarter of the year ended up being 444 million dollars, which means an increase of 29% compared to the same period in 2017.
In addition to owning the giant Tinder, the Match company has other online dating services, such as Hinge, OkCupid and PlentyOfFish. Match's forecasts for the whole year reach 1,172 million dollars And at the same rate as its income, the value of its shares increases, which in the last year have increased its value up to 60%.
Tinder, the pretty girl from Match
Tinder is the dating app par excellence. And she's also Match's pretty girl. Within the conglomerate of services it offers, Tinder has become the engine of its growth and currently, contributes to 50% of the income received by the business groupand has 50% of total users.
In total, although Match has a total of 8.1 million subscribed users, those who have subscribed to Tinder and pay for this reason they reach the great figure of 4 million.This is the modality known as Tinder Gold, a premium registration level that allows users to like it without having to do the mythical swipe action and therefore notify the person in question.
If in the previous quarter it had 3.8 million paying subscribers, today it has reached 4.1. In addition, Tinder's expectations go through increase its revenues to $800 million by the end of 2018.
Hinge, a new dating service in the making
But this is not all. The Match company has another business on its hands in the form of a new service. This is Hinge, a new dating service that also works through an application and that was acquired by Match in June of this year.
The firm is working on its development and for now, mind you, the downloads of the application have multiplied by five Investment soon could start to bear fruit. Actually, it was born as an anti-Tinder application, although at first its operation was quite similar. That is, you had to slide to the left or right, depending on whether you liked the candidate in question or not.
But Hinge wanted to be the complete opposite of Tinder. That is, he did not want to provide quick relationships, but stable love, for young people with studies. That's why instead of focusing so much on photos, which is what Tinder does, Hinge started to give more importance to profiles. In this way, they want users to be more able to connect because of the things they have in common and their personal tastes, than because of the physical itself. In this way they consider that there is a greater chance that the appointment will go well and that, in addition, the love will be more long-term.
All in all, what they want is to reach a portion of users that is becoming more and more relevant and among those who are most successful: millennials. Amassing new apps or services aimed at different people is a good strategy on Match's part, which has pretty much has taken over every major dating app out there.
