Facebook prepares its own Tik Tok-style application
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Mark Zuckerberg's emporium has not exactly stood out for its originality when it comes to inventing new functions that attract a varied audience. If he can't buy it, he copies it. That's been his maxim ever since he unsuccessfully tried to acquire Snapchat. Faced with the refusal of his developers and seeing that she was staying with the adolescent cake of the Internet and social networks, neither short nor lazy, he decided to "adapt" the ephemeral stories and the fun masks and filters for the Instagram application of he.The result? The fall of Snapchat still reverberates through the walls of Silicon Valley and no one is coughing, right now, at Instagram.
Music and Facebook, well-matched marriage
And Zuckerberg, at the same time, is his worst enemy. Let's recap. The emporium of what we could consider King Midas of technology is made up of three large applications, WhatsApp, Instagram and Facebook. The first two occupy a privileged place among all mobile phones on the market, whether they have an iOS or Android operating system. The third is already beginning to be viewed with suspicion by the youngest, who see it as a redoubt of 'carriages and puretas'. And seeing that teenagers no longer pay attention to their beloved Facebook, you may have wondered what are they interested in today?
The answer may be Tik Tok, the application that was once known as Musical.ly and that allows its users to be the stars of their own music videos.It's normal: what teenage boy wouldn't want to emulate his pop idol? So, learning from past experiences, rather than trying to check out and buy Tik Tok, apparently is preparing its own music app At the moment he only knows the name of the project, 'Lasso'. The application will be separated from Facebook, it will be able to be viewed in full screen and directed, practically exclusively, at the adolescent public. It must be remembered that Musical.ly was bought by the Chinese giant ByteDance and renamed Tik Tok for 1,000 million dollars. The app has 60 million users every month.
Tik Tok, the next Snapchat?
Facebook is so clear that it is going to go after Tik Tok users that you only have to listen to the own words of a source posted to the TechCrunch website and who remains anonymous: «It's basically TikTok/Musically . It's full screen, built for teens, fun and focused on creation."
Since 2016, Facebook had its eyes fixed on the Musical.ly application, sensing that it could become something very big. For this reason, it has always had an eye on the musical side, even having developers closely following the steps of the Musical.ly application. Earlier this year, Facebook already hinted at what its next move would be, beginning to test a feature associated with Facebook Live called Lip Sync Live It also provided the possibility of adding songs to our profile. The market is changing by leaps and bounds, and it seemed like that harmless music app that turned teens into pop stars for a day wasn't going anywhere.