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You may not have realized it, but there are companies present on Instagram that can do much more than post photos of their products or stories of their creative processes on the social network. Some of them promote their posts so that they appear on the walls or timelines of users who do not follow them. Others are able to see what audience they have, how many click on their stories or how many new accounts see their photos and videos. Well, you can do it too even if you are not an influencer.All you need is change your personal Instagram account to a business account
Step by Step
The only thing you need is to have your Instagram application updated to the latest version. To do this, go to the Google Play Store or App Store and download any possible update available. Once this is done, all you have to do is enter the social network.
Once here, click on the tab on the right, your profile. From here you have to look for the configuration menu, which is found by clicking on the three lines in the upper right corner, making it appear right at the bottom of the screen .
This takes you to an extensive menu of options and settings of all kinds about your Instagram account and the operation of the application.Here you must navigate to the section Account, and review the penultimate option, the one that says: change to commercial account
Here begins the transit process between a current user account to one focused on business. Don't worry, you don't need to be an influencer, have a CIF number or anything like that. Just follow the steps that are presented to you and review all the information to know what you can do once you make the account change
The first thing is to choose the category for your commercial or company profile The list is not very long, so you only have to choose between artist, public figure, local business, personal blog (perhaps the best option for the average user) or product/service.Once you make a first selection you will be able to specify this profile much more with a new drop-down. A new dropdown may even be created to specify the theme of the profile. The choice is practically automatic. When you are ready press Next.
Then comes the turn of the contact options By default, Instagram will display your email and phone number. If you wish, you can change it with the option at the bottom of the screen, from where you can edit or delete the information that you do not want to show. By pressing the Next button you will have finished this step.
Now touch an optional step. This is the possibility to link your Instagram business account with a Facebook profileIf you do, you will accept Facebook's conditions to treat this information. It is useful in case you have a public page on Facebook with information about your product. If, instead, you only want to take advantage of the possibilities to see the audience of your Instagram account, click on the Skip option at the bottom of the screen. And that's it, the process is finished.
Why get an Instagram business account?
Once you finish the process, your account does not show any noticeable changes. However, a good window opens when it comes to growing and knowing what your followers like. For example, you will receive suggestions of your posts that have been liked and can reach more people through a promotion That is, by paying money to have the post counted as accounts that they do not follow you so that they do. A good way to publicize your product or what you do. Or place options to contact you directly by mail, telephone number or on your website.
On the other hand, if you enter your profile with a commercial account and display the options in the stripes in the upper right corner, you will see the section StatisticsHere you can do a detailed review of how your profile is going. Visits, reach, who likes your content, etc. And not only on your profile. If you jump to any of your photos you will be able to know how many people have interacted with it in one way or another. And the same with Instagram Stories, which now not only show who sees them, but also the number of people who click on them or skip you.
Everything is marked with the statistics symbol or has a new tab. In this way you can jump between the list of those who have seen a piece of content or have liked it, and the actions that have been carried out with the publication itself. If you don't know some of the concepts listed in these new audience and statistics sections, look below for a menu with the legend.This way you will understand the differences between reach, follow-ups and impressions
A reversible process
Do not fear at any time being charged or losing your information for moving from a normal user account to a business Instagram account. In fact, this transition increases the amount of data and functions that you can carry out as a user, local or influencer. And, if you are not satisfied with all this information or you just want to go back to the original state, you can do it.
The only requirement is to return to your Instagram profile, display the side menu and click on Settings. Here you will find, in the Account section, the function contrary to the process of switching from personal account to business account. Click on this button to request to return to your normal user account Of course, keep in mind that Instagram will delete the audience data and the rest of the stored statistics till the date.You will not miss posts, messages or anything like that. Only the extra features that have been unlocked will disappear. All this confirming a warning message to avoid losing all this information if we are going to regret the process.
