The most popular instant messaging application in the world is in the news this week due to a novelty that may not appeal to all users. According to WABetaInfo, it will integrate into some tabs of your app.
WhatsApp focuses more and more on making your application profitable. The company is working on introducing ads, first in applications installed on Apple's operating system, iOS. It seems that those ads might appear after viewing a certain number of statesAfter almost a decade, this will be one of the most significant changes we can see in the popular app owned by the giant Facebook.
This is the measure taken by Facebook to redirect and take advantage of the potential of the app. In this way, the more than one thousand five hundred million users of the application will be able to be connected directly with the companies, which will lead to an important way of financing for the company.
How ads will work on WhatsApp?After viewing a certain number of statuses, WhatsApp might show an Ad. https://t.co/Ib4RkVCDmh
- WABetaInfo (@WABetaInfo) September 27, 2018
Changes and control
Among the many changes experienced by the app in these eight years, which have gone from inserting audio messages, GIFs, emojis or even the most recent voice calls, this may be one of the most significant.By introducing the ads in the States part, WhatsApp will imitate Instagram in its Stories section For a reason both applications are owned by Facebook.
The company already covered its back last February by changing the terms of service in the part referring to what could be reached by phone via WhatsAppThus, it seemed obvious that the measure had been in the works for some time by its parent company. Facebook - who will take care of said - months ago introduced these changes in the conditions that we accept of WhatsApp.
Consequences
And this issue is not new in the Californian company. In 2017, Brian Acton, one of the founders of WhatsApp and at that time an important asset of Facebook, resigned from the company due to the changes that it was beginning to introduce in WhatsApp, some of them with a clear focus on the messaging app. to the business world.
Jan Koum, co-founder with Acton,also always dismissed the idea of using his app for advertising purposes and had repeatedly refused to introduce ads in the app. Its new owner, Mark Zuckerberg, sees the app's future in a very different light, and has already begun to steer the company down a different path than its main creators envisioned.
