Snapchat users will be able to shop on Amazon with a photo
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Snapchat is testing a new feature to increase its financial benefits. This is a direct collaboration with Amazon so that users of the ephemeral video social network can purchase the products they want directly by taking a picture of them with the camera Users would point to the desired product with the camera that integrates the Snapchat social network or to the barcode of the product in question to open, then a direct link to its page in the Amazon online store.
Amazon and Snapchat, well-matched partners
On this page the user can directly buy the item in question. To activate this function, all they have to do is keep their finger pressed on the screen, on the product to be purchased, for a few seconds. Snapchat has not declared anything about this new function, especially in relation to the dividends it could increase by allowing Amazon to be part of its structure. This feature has only reached a small portion of Snapchat users residing in the United States so far.
This is not the only innovation that Snapchat has introduced to offer, with its camera, a richer experience than simply pointing, applying a mask or filter, shooting and sharing.To the sale of Amazon products we can add some of the most relevant latest news, such as using the camera as if it were the Shazam application. As with the Google Assistant, Snapchat's camera can be a good alternative to the most popular song identification app on the Play Store. In addition, the user also has the possibility to play games based on Augmented Reality technology or play with the numerous facial lenses it contains.
Snapchat is experiencing uncertain times, especially after the lunge that Instagram gave it by taking over its famous Stories. If you manage to agree a good contract with Amazon thanks to selling items through the app you could inject much-needed profits to continue being able to offer a good service. At the beginning of the month, Snapchat's stock value had hit all-time lows.Will Instagram also end up copying this way of shopping?
Via | The Verge
