Instagram creators leave Facebook
History repeats itself once more. After Jan Koum, co-founder of WhatsApp, left the company he created and the company that hosted him, Facebook, now it's up to the creators of Instagram: Kevin Systrom and Mike KriegerAnd it seems that not everything that is happening with the photography social network pleases those who created it. At the moment there has been no official talk of problems with Mark Zuckerberg, creator of Facebook, but various media point in that direction.
In the world of applications it is a common practice: you have a good idea and you present it in the form of an application. A large company arrives and buys it from you for a substantial amount of money. Then you withdraw and continue trying to find other similar formulas. Something like this has happened with Instagram, which was born back in 2010 with the intention of gathering the skills of composition and photographic art on a wall or social network. Then, in 2012, Facebook bought it for a dizzying amount of billion dollars Since then the application has only grown in number of users, reaching more than a billion, and in office. Which has made it the social network of reference for young audiences. Much more than a place to post your most beautiful photos. Now the course of Instagram will continue without Kevin Systrom and Mike Krieger.
The official announcement comes via the Instagram press blog, with a message from Systrom, co-founder and CEO of the company. Since he kept even after the purchase by Facebook. In it, Systrom speaks for himself and his partner about getting ready for the next chapter. He claims to want to explore his curiosity and creativity again, so they will leave their positions and become just two more users of the social network.
Now, in different media outlets there is talk of the possible tightness and loss of control over Instagram by its own creators And it is that Facebook he would be betting on the photography social network as a new alternative to the loss of users and pull that he is suffering in his own flesh. Something that would directly clash with the will and ideas of Systrom and Krieger. Just the same thing that happened with WhatsApp some time ago, and that led its creators to leave the application and the company.
At the moment it is unknown if the co-founders of Instagram will continue to work hand in hand and if they will create a new application. What is known is that they communicated the decision to Facebook practically from one day to the next. Now we just have to wait if, with greater freedom, Facebook will do and undo everything you want on Instagram An application that has grown from 13 workers to more than a hundred with offices around the world, and with more than a billion active users.
To date, Instagram has gone from a creative and aesthetic social network to a social environment that gives rise to all kinds of content. This is possible, above all, from the inclusion of Instagram Stories. A shameless copy of what the Snapchat application had been doing and that has turned out to be a complete success. Both for regular users and for the influencers who do business through this application, as well as for the brands that advertise in this space.
Little by little Instagram has evolved and has become a truly profitable application that has multiplied its value by 30. Information is key , but little by little it also aspires to be a market where you can advertise and buy products directly. Elements that are far from the passion for framing, focus and filters that was distilled at the beginning of this social network. Will the policy change be noticed? It is something that only time and Facebook's decisions will decide.
