Instagram adds a tab to make purchases

Instagram is adding functions to its service and the social network of filters is closer to becoming an online store Like you read it The Explore tab has added a new space or channel to sell products. This is in addition to the fact that some stories directly include products related to the content being published.

A few days ago, we told you that Instagram was working on a shopping application that would work independently of the original app. The fact is that the function that we are detailing today would be integrated within Instagram.

The app has officially announced this feature via its official blog. Note that users will have access to a dedicated news feed, with products from various vendors. In addition, along with this feature, Instagram will offer those responsible for these stores the possibility of adding stickers or overprinted messages to their ephemeral Stories, so that users can make purchases from there.

Shopping is the future of Instagram

Shopping is the future of this social network. From Instagram they have it very clear. More and more users are acquiring things through Facebook, the owner of Instagram And they explain that every month more than 90 million people publish content with hashtags related to purchases.

In addition, many companies are already present on Instagram. Specifically 25 million. There is nothing. Of this package of companies, 2 million of these advertise on Facebook. And since what companies pursue is to sell, it is not at all strange that they are These are the main ones interested in being able to sell their products through these social networks.

Direct buttons to sale items

The new feature that Instagram has announced will be available in no more and no less than 46 countries. It will be something like a feed full of articles that may be interesting for users, because they will be based on their preferences and, logically, on the celebrities, brands and stores that continue.

But if you are one of those who follow what certain brands publish, you can still be more up-to-date with the products which are trendingFor example, if a sports brand posts on Instagram a photo of a model wearing sneakers and a T-shirt that you like, you'll have the option to click on it to go directly to the shopping experience.

These labels, of course, will be inserted by the brand itself, which will have the opportunity to take advantage of this medium – with so many millions of users – to promote and sell directly their products.

Shopping tests on Instagram since 2016

Instagram has been testing in-app purchases since November 2016. In March of last year, the purchase feature was rolled out more widely. Shopping on Instagram Stories went live in June 2018.

And while the shopping app is clearly coming soon, Instagram still doesn't have a date on the horizon.Most likely it will still take a few months to see it in operation. In the meantime, if you are interested in shopping online through Instagram, you can try looking for some of the stores that offer this modality. Many of them are dedicated to fashion.

All you have to do is access these accounts and click on the images that have the icon of a shopping bag. You can choose the option See the products so that they appear labeled in the images. By clicking on it, you will directly access a specific space to carry out the transaction.