Instagram is developing a standalone shopping app

Instagram wants to compete for the market for selling items that, right now, is mostly taken over by conglomerates of Asian stores such as Joom, Wish or Aliexpress. And, for this, there is nothing better than launching your own application for selling items online, as we can read on the technology site The Verge. The future application does not yet have a definitive name, although the possibility of it being known as IG Shopping is lowered, at least in the Anglo-Saxon market.

Buy through IG Shopping, the new Instagram app

Thanks to IG Shopping, Instagram users will be able to follow brands that have their own account, as well as influencers, and buy products directly from the application itselfThe website itself has tried to get information to Instagram but it has declined to make any kind of statement in this regard.

It is evident that the commercial niche that Instagram occupies is too juicy to miss the possibility of creating an application, independent of it, that is dedicated only to the sale of products. Instagram has more than 25 million accounts created by brands and businesses, of which 2 million are already regular advertisers. As far as the user is concerned, four out of five follow at least one professional business. Businesses can see this new IG Shopping as a perfect way to increase their selling capabilities as well as their promotional possibilities.

In addition to this new stand-alone sales app, parent company Facebook may be looking to introduce new tools to help businesses plan their agenda wellThese tools would be competing with others, already consolidated in the market, such as Shopify, one of the most popular e-commerce platforms. Every internet business must have its platform to help you with the business. This type of tool provides the business with predesigned templates for its website, a payment gateway for customers, the possibility of designing your own showcase, etc.

New Instagram apps

This is not the first time that Instagram has made moves in the direction of becoming a great showcase for selling products.In November 2016, it began testing a new purchase function within the application itself, expanding the service in March 2017. The companies themselves could label the products shown in a photographallowing users to buy them directly by clicking on the photo itself. And before this new standalone shopping app comes to life, Instagram is testing a feature that allows its users to shop from Instagram Stories.

IG Shopping will apparently not be the only independent application that Instagram plans to launch soon. To compete directly with the almighty WhatsApp, Instagram wants to launch Direct, its own messaging application And there are rumors, although nothing is yet demonstrable or proven, that The IG TV function, that TV channel with which Instagram is watched on YouTube to try to increase its bulk of users, could also become an independent application over time.

There is still time for IG Shopping to become a reality. In the meantime, we can keep looking in Chinese stores there are a lot of items and at a very good price.