When you open Google Maps in any situation, whether it's because you're lost on the street or looking for a nearby restaurant, do you think about what can this application improve? At Apple they have considered it and have found a gap to try to take the lead over the Google maps application. Or that makes us think of a recent job offer related to digital maps and Augmented Reality
Apple is looking for workers interested in the production of maps and taking advantage of all its possibilities.One of their new offerings goes like this: Digital maps have become essential tools of our daily lives, but despite their ubiquity, they are still in their early stages. From urban mobility to indoor positioning, from LIDAR to Augmented Reality, advances in technology and new types of data drive innovations in all areas of digital mapping. If you love maps and are passionate about what you can do with them, you'll be in great company.
But beware, it's not the only reference. There is also another job offer focused on iOS and macOS engineers that requires familiarity with the Apple Maps application and some relationship with APIs (tools development) Augmented RealityThere is no doubt that Apple is betting on this technology to improve its controversial maps.
Several applications and services are already taking advantage of the virtues of Augmented Reality to improve the user experience when moving around the world. Thanks to this technology we can, for example, know where the closest restaurants are specifically through our mobile camera Or guide us step by step in the real world instead of a two-dimensional map.
Of course, these job offers may not materialize in anything so concrete in Apple services. But they make us think that your recent Maps app revamp may be related to these job offers. They are currently taking charge of redoing their own maps without third-party services, calmly and lovingly from the company itself.Undoubtedly, a good way to reduce differences and distances with Google Maps, which long ago took the lead with all kinds of extra services beyond giving directions.
