Table of contents:
- Users spend more money on games than on other content
- iOS users spend more than Android users
- After Christmas, the time of year when more apps are downloaded
If you are one of those who download applications without stopping, surely you are in one of these two groups. The first, and perhaps most common, is that of those who do not pay a penny for the applications they download. And that they have no intention of ever doing so. The second, is those who are absolutely willing to pay for the apps and games they use If you are a woman, you are more likely to be in that second group.
This is confirmed by a study, which reveals that women are 79% more willing to pay for extra content in the games they download to their mobile phonesThis is what a study by Liftoff, a firm dedicated to studying the mobile games market, revealed by VentureBeat.
Thus, regardless of whether the application in question is paid or not, women have less reluctance than men when it comes to spending money on accessories or what it's called “in-app purchases” This is important information for developers. Because your marketing strategies should be especially focused on them, who are the ones who are most likely to be encouraged to spend extra money on add-ons, bonuses or other additional content to expand and improve the experience in mobile games.
Users spend more money on games than on other content
There are games that are truly addictive for ordinary users. A relevant case is Fortnite. And this study shows that gamers hooked on this type of content spend more money on games (regardless of their format) than on other entertainment options. So here is a very interesting vein.
However, experts are aware that a new strategy – or a different strategy – is needed to hook women. The objective of the campaigns should not only be to get the application to be downloaded, but to encourage them to make purchases within the application itself.
iOS users spend more than Android users
This is another truth that has been recognized in multiple studies.And yes, it seems that in general terms, for developers iOS users are more valuable than Android users, despite the fact that these seconds make up a quota market beyond 80%.
Getting an iOS player costs almost 10 euros, while one for Android costs about 5.5 euros. Despite this, those of iOS, as we said, have a higher value. And it is that the purchase conversion rate in applications for iPhone players reaches 21%,almost double that of Android players, who remains at 10.8%.
Despite that, the data related to Android is really good. The number of users who use Google's operating system is growing overwhelmingly, with 1.5 million mobile phone activations daily We must also underline another important data that has to do with an interesting trend on the part of Android users: and that is that they are more likely to register after having downloaded an application by 52%, a figure that is above the 43.6% of the iOS users.
After Christmas, the time of year when more apps are downloaded
You may have wondered at some point when more applications are downloaded. And yes, there is a time of the year when you tend to resort more to mobile games and applications. According to this same study, this happens just after Christmas, when probably exhausted by this intense period of the year, users look for applications and games to entertain themselves.
