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Facebook and WhatsApp are trying to get the most out of the tool Not surprisingly, the world has more than a billion users Active users. This reveals unparalleled potential, so now those responsible for this service have decided that WhatsApp States show Facebook ads.
Until now – and if no one tells us otherwise – WhatsApp has been a completely free service And in fact, anyone who wants to pay he will be committing an absurdity, because it will be impossible for him.Of course, very soon, you will have to support ads.
The owners of the messaging service, in this case Facebook, are firmly convinced that they want to get the most out of the application And they will whatever the cost, because in May of this year, the co-founders of WhatsApp, Jan Koum and Brian Acton, did not hesitate to leave the company, disagreeing with the new policies that tried to squeeze the potential of WhatsApp to get performance out of it.
WhatsApp will launch ads in the States next year
WhatsApp ads will be applied starting next year, as noted in a Wall Street Journal report. And they will be included within the WhatsApp States. But this is not all. Facebook wants some companies to be able to contact directly with users (or customers) via WhatsApp
WhatsApp States are a tool that users have been using for a long time and that, like Instagram Stories or Facebook itself, allow the publication of ephemeral stories.
Thus, WhatsApp Statuses last a maximum of 24 hours and from then on, they disappear. Currently the users who use WhatsApp reach 450 million, while those of Instagram are 400 million. In the latter case, Instagram has already integrated company ads in the States. So actually, with WhatsApp we are facing a repeat of the play.
Companies will be able to contact users
For some time now, WhatsApp has been testing a tool that allows companies to take advantage of the potential of this messaging service to contact their customers and even offer them information or answers to questions that may arise after purchasing a product.
Last week we told you that WhatsApp was looking for new ways to get money in exchange for some of these services. One of the strategies involves charging messages from those companies that take more than 24 hours to respond.
But WhatsApp is also involved in other things. Now he wants companies to communicate with users. Although, in principle, organizations may only send messages to those customers who have ever contacted them, with the aim of making a query related to a service or product . In other words, in principle companies will not have the possibility of using this service to disseminate widely.
In any case, it seems that users will continue to be protected from possible abuses by companies. On the one hand, they will be able to regulate the flow of communications they receive. They will also have the possibility of marking certain messages as spam and in extreme cases, but whenever they deem it necessary, they can block the company's account and stop receiving to always any type of message that is annoying to them.
