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Almost a year ago, Facebook introduced Facebook Messenger services for companies, with the aim that they could contact their customers The acceptance, both on the one hand and on the other, was not enthusiastic and shortly after, the company was forced to add different service modules to get a little out of the tool. Months after starting its journey, Facebook has not provided a single figure on the success or failure of the initiative.
Now Facebook, this time for WhatsApp, has implemented a series of actions to start making WhatsApp Business profitable What it offers They are payment services for companies, which provide a certain added value in the area of customer service.
The objective of WhatsApp, logically, is to start earning money taking advantage of the tool and logically, of the huge mass of millions and millions of users who use it regularly WhatsApp to communicate with other people and now also with companies, which, aware of this potential, are also beginning to serve their customers via WhatsApp.
WhatsApp Business, another attempt to do business
But WhatsApp is here to do business.And now he wants to try charging companies for certain services. We knew that payment services were going to arrive at any moment and they are here. One of the most important novelties has to do with the pen alty that WhatsApp will apply to companies that take more than 24 hours to respond to their customers.
Reply messages will be free, but as long as they are within that reasonably fast response time. If they take longer than stipulated, they will have to pay a surcharge. This cost will be even higher than sending a simple SMS, which could make companies rethink this to use WhatsApp.
Those who will not pay in any case will be small businesses. It is expected, however, that large companies will be encouraged to manage their communications through the WhatsApp Business API, which will undoubtedly make things much easier for the customer service departments that have decided to bet on this means.
and privacy in WhatsApp Business
In principle, the privacy of users continues to be guaranteed in WhatsApp Business. So much so that, as the company has explained, conversations between customers and the company will be end-to-end encrypted, which will guarantee that no one outside the exchange can read nothing.
On the other hand (this is already a feature that we had in mind since the beginning of WhatsApp Business), companies will not have the power to proactively contact everyone users to offer them . This will be the case whenever the user or client has contacted them on some occasion to ask a question about a product or make a comment about a purchase already made.
You have to keep in mind, though, that from now on Facebook will be able to show ads from companies connected to WhatsApp. This can be sent to WhatsApp Business business chats. Of course, if a user feels stunned by messages from that company, will have the power to restrict communications (to receive only the most important ones), mark the messages received as spam or directly block the company's contact. In this way, you will avoid receiving more .
