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Surely you know WhatsApp Business. This is the special edition of the messaging service for companies. Companies and different businesses can create a business profile to offer a higher quality service to customers, such as contact, technical service, offers, etc. It is a great feature, both for companies and regular users of WhatsApp. But very, very interesting news is yet to come, and now company profiles will be able to display their product catalogues.
We have learned about the novelty thanks to the Wabetainfo profile, which has not shown much more information apart from a screenshot, which reveals the option to add a product. We do not know if this option is in WhatsApp Business beta, nor when it will officially arrive and to which profiles it will be used (verified, unverified...) The screenshot shows the option to add a title to the product, as well as a brief description These two parameters are required. Afterwards, we can add a link, which would take us directly to the purchase page. Therefore, it seems that buying directly from WhatsApp will not be available. Lastly, companies can add a product SKU. This means that they can monitor product stock and internal management. We must highlight the icon in the upper area, which will allow us to upload an image of the product.
WhatsApp is going to release a big update for the Business app! Businesses will be able to show to customers their products in an online catalog, also visible in the normal WhatsApp app! pic.twitter.com/hYpdDzDZgD
- WABetaInfo (@WABetaInfo) June 16, 2018
Product catalog in company profile
Most likely, WhatsApp allows companies or businesses to add different products. They could be seen in the form of a list in the company's profile, they could also send messages with the product catalog. Although at the moment it is unknown exactly how it will be shown. This option could arrive in the coming weeks to all users of the business version of WhatsApp, being immediately available to customers or users who are subscribed to that business or company.
