Crown

We all agree that dating has to be fun. If not, why would people get into those eggplants? Well, there are those who have insisted on making the matter of finding a partner even more fun.

Today we have to tell you about Crown, a new dating app that wants to turn flirting into a game. How do you read it? This is a tool designed by Patricia Parker, who is Match's Product Manager. She herself found her current husband through the Internet, so she surely knows what she is talking about.In any case, the app is part of the Match Group universe of applications, in which you can currently find options as famous as Tinder, Match, OK Cupid or Plenty of Fish

But what is Crown? The application works through matches and tries to solve a problem observed in this type of services. Experts call it 'cognitive overload' and it has to do with the predisposition to keep looking to always find something better. And that is how, in the end, the dynamics of looking for a new partner becomes a labyrinth with no way out, in which millennials, for example, invest about ten hours a week.

What is Crown and how does it work?

As we said, the application has emerged from the same Match group, because it is actually part of an internal initiative.One of the peculiarities of Crown has to do with the fact that only you are offered a very specific selection of people to contact Thus, and unlike other services, you will not have an infinite roster of potential suitors or suitors to choose from.

Every day you receive a selection of 16 possible contacts, which the application will have taken care of procuring on its own. What the user will have to do is take a look at the contacts and try to choose between two people at the same time. At the end, as if it were a soccer world cup, you will get a selection of four possible matches. Something like a Final Four of love, which will narrow your choice much more.

From then on, you will have the opportunity to talk. If your tastes match, a chat section will open to exchange conversation . Actually, what changes the most here is the way to get in touch with your next appointments.

So, instead of talking first, you'll do it at the end of the selection Maybe this is a good way to get in touch and to end the relationship successfully. In the end, users will realize that they have managed to pass the selection phase among many other candidates. In return, the process will be more intricate and some may end up desperate. Everything will depend on the way you understand and live the flirting process, even through an app.

Quality versus Quantity

It is evident that one of the priorities of those responsible for this application is to prevent users from being overloaded with a lot of possible profiles. They prioritize quality over quantity, so that in the end, the people who have passed the final selection are actually interesting to users.

To establish the principles and operation of this application, the Match experts have based themselves on the Dunbar number, which according to the anthropologist Robin Dunbar, determines that the As individuals we can only engage fully with a maximum of 150 individuals

Technology has allowed us to increase the number of people we interact with,but it is evident that putting a stop to this social nonsense it is necessary, if what we want is to achieve true relationships. The creators of Crown believe that this system will offer a better chance of success: but at the moment it is all hypotheses.

Until recently, the application has been tested in beta version and is currently operational in Los Angeles (United States). If everything goes as it should, soon we should see it in other markets, including Spanish. There is only one version available for iOS, the Android version is coming soon.